reward

Love's all in the brain: fMRI study shows strong, lateralized reward, not sex, drive

You just can't tell where you might find love these days. A team led by a neuroscientist, an anthropologist and a social psychologist found love-related neurophysiological systems inside a magnetic resonance imaging machine. They detected quantifiable love responses in the brains of 17 young men and women who each described themselves as being newly and madly in love. The multidisciplinary...

Nicotine triggers the same brain reward circuitry as opiates

In experiments with mice, researchers have found that nicotine triggers the same neural pathways that give opiates such as heroin their addictively rewarding properties--including associating an environment with the drug's reward. However, unlike opiates, nicotine does not directly activate the brain's opiate receptors, but activates the natural opioid reward pathway in the brain. The rese...

Dissecting the machinery of nicotine's reward

Understanding what makes people crave the high of nicotine is a key to developing treatment for this highly addictive drug. And that understanding involves tracing the neural machinery by which nicotine switches on the brain's reward machinery. In an article in the June 15, 2006, Neuron, Jean-Pierre Changeux of CNRS, Collège de France, and Institut Pasteur and Philippe Faure of Institut Pa...

Leptin has powerful effect on reward center in the brain

Leptin, a hormone critical for normal food intake and metabolism, exerts a strong effect on appetite by acting in the mid-brain region as well as in the hypothalamus, according to a Yale School of Medicine study in Neuron. "Finding that metabolic hormones directly regulate the ventral tegmental area (VTA) of the mid-brain has profound implications for how researchers view the integration...

Altered perception of reward in human cocaine addiction

People addicted to cocaine have an impaired ability to perceive rewards and exercise control due to disruptions in the brain's reward and control circuits, according to a series of brain-mapping studies and neuropsychological tests conducted at the U.S. Department of Energy's Brookhaven National Laboratory. "Our findings provide the first evidence that the brain's threshold for responding...

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CEOs Gone Wild? Risks and rewards in the executive suite

It happened again. Ano...

Microsoft rewards Berbee for project management expertise

The Madison-based IT solutions provider this month became the first Microsoft Gold partner headquartered in the Midwest to achieve Microsoft's Enterprise Project Manag...

reward at Medicine News

Hospital Withdraws McDonald's Reward Scheme

A Highland hospital has withdrawn a reward scheme wherein children were offered vouchers in a fast food chain//. Raigmore Hospital in Inverness used to distribute the McDonald's tokens occasionally to children who underwent complex procedures "bravely." The vouchers were pulled off after the health board said the action was "totally inappropriate". NHS Highland said the scheme had been i...

Motivation Yardstick: Rewards or Punishment? Discover the Superior Performance Trigger

Avidly observing participants at a simulated investment game, a study, intending to investigate the triggers for effective and sustained motivation while working //collectively in a team, revealed stark observations amongst its participants. The study conducted by the University of Erfurt team, found improved productivity and achievement of targets among teams, when ‘punishments’ bec...

Sex Workers Rewarded for Having HIV Check

Southern India prostitutes have been awarded with discount shopping cards in return for having regular checks for HIV at a sexual health clinic as part of the HIV/AIDS awareness program//. According to the UNAIDS which is the United Nation's AIDS-prevention agency India has largest number of people, an estimated 5.7 million people living with the HIV virus. Sushena Reza-Paul...

Sex Determination Test Informers to be Rewarded

People who inform Haryana health department about illegal sex determination tests will be rewarded, officials said Thursday.// Health officials said informers would be given Rs.10,000 for every instance where information of sex determination tests or illegal abortion of fetus was found true. Decoy customers used for detecting the illegal practice will also be given Rs.10,0...

Cash Rewards for Meghalaya Tribes to Encourage Baby Boom

Shillong: An influential tribal council in the northeastern state of Meghalaya is encouraging mothers to bear more babies with cash rewards for doubling its population to two// million, its chieftain said. The Khasi Hills Autonomous District Council (KHADC), a constitutional body to protect and preserve traditional customary laws and culture, is worried that the state's Khasi and the...

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