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Using Product Marketing to Launch Drugs That Outperform the Competition

CHAPEL HILL, N.C., Jan. 17 /PRNewswire/ -- With so much riding on new product development and market launch, the pharma industry is continually seeking to improve the expensive and time-consuming process. To launch drugs that outperform the competition, leading firms are focusing more marketin...

Pharmaceutical Product Marketing: Launching Drugs That Outperform the Competition

CHAPEL HILL, N.C., Oct. 5 /PRNewswire/ -- While Megabrands are more and more an exception today and many companies invest in specialty therapeutic areas, the underlying principles of how to develop, market, sell and manage a blockbuster drug that will outperform the competition are still the s...

U.S. Students' Academic Interests Tend to Wane in Middle School

...-- American adolescents are more likely than their Chinese counterparts to lose interest in academics, a finding that may explain why Chinese children outperform Americans in academic pursuits such as math, researchers say. In a study that included American and Chinese students in grades 7 and 8, more than 8...

Zenger Folkman Releases Latest Book: The Inspiring Leader: Unlocking the Secrets of How Extraordinary Leaders Motivate

...er four years, that leaders who possess the ability to motivate and inspire outperform all others. Orem, UT (PRWEB) July 13, 2009 -- In...er four years, that leaders who possess the ability to motivate and inspire outperform all others. But how do the very best leaders master this skill? Is the ...

Transforming the HR Function Into Strategic Partner at World's Largest Medical Device Company

... so is unnamed in a new IA case study that details this work. Additionally, the case study shows how this client worked with Interaction Associates to outperform the desired cost savings laid out in the business case for the change initiative. "The transformation of Human Resources is a significant tre...

Aethlon Medical Releases Shareholder Letter to Discuss the Treatment of Hepatitis-C Virus (HCV)

...ter than 50%. Amazingly, the data also indicates that only small levels of viral filtration administered at the outset of SOC therapy are required to outperform the leading adjunct drug candidate, which represents a significant value component of a publicly traded company whose market capitalization exceeds $5...

Masimo Debuts New Rad-8(R) Pulse Oximeter to Largest Gathering of Sleep Specialists From Around the World at SLEEP 2009

...aturation, pulse rate, and perfusion data for improved sleep disorder detection. The superior fidelity of Masimo SET has been clinically-shown to outperform other pulse oximeters in the accurate identification and quantification of brief dips in oxygen saturation due to apneas and hypopneas--an important m...

New Diabetes Drug Shows Promise in Trial

...fects of a natural hormone, researchers say MONDAY, June 8 (HealthDay News) -- An experimental diabetes drug called liraglutide appears to outperform exenatide (Byetta), the only currently approved drug in its class, a study funded by liraglutide's maker, Novo Nordisk, shows. Liraglutide is a lab...

Mindray Announces First Quarter 2009 Financial Results

... to effectively control product costs and reduce operating expenses to sustain operating profit growth. We are confident that Mindray will continue to outperform the market in the remainder of 2009 and beyond, as a result of the strength of our highly competitive operating structure which enables us to deliver ...

InVitria Reveals Technology to Optimize Hybridoma Production Performance

... cell culture," said InVitria President and CEO Scott Deeter. "Cellastim has been shown to not only optimize hybridoma performance, but also outperform other sources of native and recombinant albumin." To obtain a copy of the above-mentioned article entitled, "Enhanced Growth and Product...
outperform in Medical Technology

Drug-Eluting Stents Outperform Bare Stents in Heart Attack

Anti-clotting drug tirofiban also edges abciximab CHICAGO, March 30 /PRNewswire/ -- New evidence from a large randomized study is answering important questions about the best approach to percutaneous coronary intervention (PCI) in patients with a type of heart attack known as ST-seg...

Abbott's Market-Leading XIENCE V(R) Shows Increasing Clinical Advantages Over TAXUS(R) Express2(TM)/TAXUS(R) Liberte(TM) Between Two and Three Years

...rget lesion revascularization (ID-TLR driven by lack of blood supply). In addition, the SPIRIT II results demonstrated that XIENCE V continues to outperform TAXUS, with XIENCE V showing continued clinical benefits at three years, including an 88 percent reduction in the risk of cardiac death and a 57 perce...

HepaLife's PBS-1 Cells for Influenza Vaccine Production Prove Superior at International Conference

...ep involving exogenous proteases," explained Mr. Menzler. "Our cell line is able to remain free of unwanted pathogens, and above all, can out-live and outperform the only other tested cell line that registered any evident influenza virus levels, the CEK." CEK cells are a primary cell line, typically unable to...
outperform in Medical Products

SofPort Advanced Optics Aspheric Lens System

Features:... Designed to outperform a standard IOL even when decentered and the standard IOL is not More predictable and repeatable refractive outcomes can be expected due to ce...
Company:Bausch & Lomb Storz

SleepWorks/Hyppo

Features:...icine accreditation. Accurate High-quality digital amplifiers with wide input range. Integrated Masimo SET oximetry technology (clinically proven to outperform other oximeters). Advanced tools for automated analysis of the data. Reliable Rugged and durable Hyppo headbox made with aluminum shell and rubber b...
Company:Xltek
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Episodic memory

... Gender differences in episodic memory performance According to Brain activation during episodic memory retrieval: sex differences , women tend to outperform men on episodic memory tasks. Age differences in episodic memory performance Activation of specific brain areas (mostly the hippocampus )...
outperform in Biological News

'Gadonanotubes' greatly outperform existing MRI contrast agents

Researchers at Rice University, the Baylor College of Medicine, the University of Houston and the Ecole Polytechnique Fédérale de Lausanne in Switzerland have created a new class of magnetic resonance imaging (MRI) contrast agents that are at least 40 times more effective than the best in clinical ...

Super-sleepers could help super-sizers!

...ficient in the use of the limited energy stores they have by increasing the total amount of energy obtained per unit consumed, allowing them to easily outperform other species whose energy production efficiency remains essentially the same even when they happen to be inactive for extended periods. If this i...

Mothers give interloper's offspring a head start in life

...s commonly mate with males other than their social partner, producing broods of mixed paternity in which the interloper's 'extra pair' offspring often outperform their half brothers and sisters. While the superiority of these extra-pair offspring has generally been attributed to improved genetics, the new s...

Spider love: Little guys get lots more

... Big males outperform smaller ones in head-to-head mating contests but diminutive males make ten times better lovers because they're quicker to mature and faster on their f...

Research shows that time invested in practicing pays off for young musicians

...ess journal PLoS ONE , led by Drs. Gottfried Schlaug and Ellen Winner has found that children who study a musical instrument for at least three years outperform children with no instrumental trainingnot only in tests of auditory discrimination and finger dexterity (skills honed by the study of a musical instru...

Researchers design artificial cells that could power medical implants

...e had already optimized the power output and energy conversion efficiency of this cell," said Xu. "And we found that an artificial cell could actually outperform a natural cell, which was a very surprising result." The artificial cell LaVan and Xu modeled is capable of producing 28 percent more electricity t...

Birds, bats and insects hold secrets for aerospace engineers

... ANN ARBOR, Mich.---Natural flyers like birds, bats and insects outperform man-made aircraft in aerobatics and efficiency. University of Michigan engineers are studying these animals as a step toward designing flapping-wing p...

Mayo Clinic: Gene expression profiling not quite perfected in predicting lung cancer prognosis

...ender, stage, cell type and tumor grade outweigh the predictive advantage of a gene expression profile. "Any new technique that does not significantly outperform less expensive and easily conducted approaches is less likely to be useful in clinical practice," the authors wrote. Few studies have compared co...

Proteins as parents

...of elasticity and tensibility. Such proteins are also interesting as building blocks for novel high-tech materials because the natural materials often outperform the artificial: One only has to think about the highly elastic and extremely tear-proof spider dragline silk. Molecules with defined mechanical proper...

Gold nanoparticles could improve antisense cancer drugs

...ing gold nanoparticles combined with DNA, scientists at Northwestern University now have demonstrated a new method for developing antisense drugs that outperform conventional antisense agents. The findings will be published May 19 in the journal Science. A major challenge has been delivering antisense drugs ...
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Carbon nanotubes outperform copper nanowires as interconnects

Troy, N.Y. Researchers at Rensselaer Polytechnic Institute have created a road map that brings academia and the semiconductor industry one step closer to realizing carbon nanotube interconnects, and alleviating the current bottleneck of information flow that is limiting the potential of computer ...

Midwest large cap life sciences mostly outperform market

CHICAGO Its that time again for the half-year roundup of stock market results for major indices and the U.S. life sciences sector. If you recall the results from the first quarter, it was pretty dismal for the major indices: Dow Jones down 3 percent Nasdaq National Market down 8 percent ...

Osteotech Resumes Shipments of Bulgarian Tissue

...ocessing technologies," stated Sam Owusu-Akyaw, Osteotech's President and Chief Executive Officer. "Over the last 17 years, Grafton has been proven to outperform competitive bone grafting solutions, a position that is supported by extensive clinical studies that have demonstrated efficacy and safety. Based upon...

InVitria Reveals Technology to Optimize Hybridoma Production Performance

...ell culture,” said InVitria President and CEO Scott Deeter. “Cellastim has been shown to not only optimize hybridoma performance, but also outperform other sources of native and recombinant albumin.” To obtain a copy of the above-mentioned article entitled, “Enhanced Growth and Product...

StartUpHire Launches Comprehensive Search Engine for Jobs at Venture-Backed Companies

...ture-backed companies continue to look for new employees across all industry sectors and in all areas of the country. As these companies consistently outperform their non-ventured counterparts in terms of job creation and revenue growth, they are vital to the recovery and growth of our nation's economy," ...

BMP Sunstone Reports Fourth Quarter and Full Year 2008 Financial Results

... operational synergies resulting from acquisitions the Company completed in 2008. In 2009, we expect all of our business units to be profitable and to outperform the market growth. Importantly, we expect our in-license business at Beijing Medpharm will start contributing to the Company's bottom line in 2009, wh...

CV Therapeutics Reports 2008 Fourth Quarter and Full Year Financial Results

...ansactions bringing in more than $250 million in non-dilutive net cash, grew our Ranexa business by 64 percent year-over-year, and saw our share price outperform the NASDAQ by more than 40 percent," said Dr. Louis Lange, chairman and chief executive officer of CV Therapeutics. "With the company's solid c...

AMDL First to Implement US & China-Based, GAAP-Certified Accounting Technology to Capitalize on Lucrative China Healthcare Market

... slightly toned down 6-7% GDP growth rate for FY2009, this market is far from approaching a recession. China's industry earnings growth is expected to outperform the US next year, making China-based companies a strong buy -- particularly as investors look to put cash reserves back to work in the equities market...

Bell Ventures Launches Breakthrough Radical Defense Skin Care Ingredient

...eal for differentiating next-generation products. GlobalPAX(TM) has already received the attention of significant players in the industry. "We outperform a wide range of popular antioxidant ingredients, such as vitamin C, green tea extract, and green coffee cherry extract," Bell reports. GlobalP...

Human clinical study demonstrates superior Neptune Krill Oil NKO(R) pharmacokinetic profile

... - Marine omega-3 phospholipids in NKO(R) outperform established nutraceutical and pharmaceutical omega-3 formulations - - Study results used to direct Acasti Pharma's prescription dru...
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