Early Stage, Step 3: Naming the entity
- In Step 1 of our Early Stage series, we explained how to protect your intellectual property, and in Step 2 we discussed choosing a domain name. Now, in Step 3, we'll address choosing a trademark...
Accidental naming
When creative concepts collide unexpectedly, this sudden accident incubates a branding process, which can result in a random selection of a weird strategy. That gives birth to an extreme name identity, whereupon a major advertising process kicks in. All things are combined -- shaken, not stirred -- and that's how we refer to today's trendy branding. To avoid a catas...
Naming that thing... again?
Most corporations, when giving birth to a new product, behave just like parents jumping in frenzy in a maternity ward. This typical hysterical hoopla of the incubation wing is often replaced by a subtler, cubicle behavior and at times becomes a subdued Dilbertish style revolution. Objects do fly, even though they are memos or sometimes, sharp yet harmless, foamy projectiles. Everyone shares the e...
Zeta-Jones' Constant Worrying Has Family Nicknaming Her 'Dame Doom'
Catherine Zeta-Jones worries about her family so much that they have now playfully nicknamed her 'Dame Doom' . The Oscar winning star reveals to America's Parade magazine that her kids are constantly making fun of the way she worries about their safety, even when they get in and out of the car. "Dylan and Carys make fun of me because I worry when they're climbing or ju...