Cold and Lonely: Does Social Exclusion Literally Feel Cold?

...ere are numerous examples in our daily language of metaphors which make a connection between cold temperatures ...air and sadness. We are taught at a young age that metaphors are meant to be descriptive and are not supposed t...erally. However, recent studies suggest that these metaphors are more than just fancy literary devices and that...

Partnership Uses Video to Bring Complex Science into Focus

...rage on television and radio because people fear what they don't understand. His novel, fun approach relies on using everyday familiar objects as metaphors to make science more relevant to a non-scientific audience. Levenson's professional career spans more than thirty years, and includes science rep...

BU's School of Law, Public Health to hold conference on the future of health law

...hics, and Human Rights and Chairman, Department of Health Law, Bioethics, and Human Rights, BUSPH, Professor of Law at BUs School of Law, will examine metaphors for the Emerging Field of Health Law, Bioethics and Human Rights and Wendy Mariner, will discuss Picking a Paradigm for Health Law. Wendy E. Parme...

Hospice: An Overlooked Option

...up," she said. "Our American culture is death-averse," Spence said. "The medical community and the general population, the attitude is shown in the metaphors used, whatever the disease you have -- 'I'm going to fight it, I'm going to beat it.' " There's also some misunderstanding over who can utilize hos...

Sex – Three Hundred Years Ag

... to today's erotica," she said. "It is more humorous, more literary and more engaged with the wider issues of the life and politics of the times." Its metaphors mirror the passions of the age: "At a time when military power was equated with virility, armed conquest is often used as a metaphor for sex – in phra...

metaphors in Biological News

Mass media often failing in its coverage of global warming, says climate researcher

... well." "You have to have your elevator statement or people won't listen to you," Schneider said. "What I always suggest is that scientists find metaphors that convey both urgency and uncertainty, so that you can get people's attention while at the same time not overstating the case," he said. "Then you ...

From delicious to death: Understanding taste

...e of taste over a lifetime has a huge impact on pleasure, health, well being, and disease. Tastes importance to our daily lives is self-evident in its metaphors for example: the sweetness of welcoming a newborn child, the bitterness of defeat, the souring of a relationship, and describing a truly good human a...

Grasping metaphors: UC San Diego research ties brain area to figures of speech

...earing and vision, Ramachandran conjectures, is critical both to conceptual metaphors and to cross-modal abstractions more generally. "While it would be prema...us but also to the supramarginal gyrus, was abysmal at understanding action metaphors such as "grasping an idea" or "putting your finger on the main argument." ...

metaphors in Biological Technology

RoleFlow launches process-management software for executives

... can define the roles involved and their associations with workers and other roles. The majority of business process management software focuses on metaphors that make sense to systems analysts -- theyre data oriented," RoleFlow CEO Mark Blumenfeld said. "What makes us different is that we focus on ... what...