Drug innovation beats marketing, patents and mergers
While Genentech had revenues of $4.6 b...Risks and returns: Building a search engine marketing portfolio
Managing a search engine marketing campaign effectively is a lot like managing any investment portfolio: you want...The write stuff: marketing with articles
Good content attracts good traffic. On an average day, 68 percent of all American adults are on the Internet, according to the . While online, th...StrandVision signs joint marketing agreement with Pacific Signage
Under the agreement, StrandVision resellers and customers will be prov...CPM contributes marketing program to Michigan hospital
St. John used the CRM solution to promote its collaboration with the Un...FDA To Set New Guidelines To Revise Drug Companies Marketing Tactics
The Food and Drug Administration FDA has recently announced that it has plans of// reviewing direct-to-consumer prescription drug advertisements. The FDA and the pharmaceutical industry are facing pressure to alter advertising practices for drugs, with agency research showing that many physicians and consumers think drug ads exaggerate benefits and do not adequately disclose risks. FDA...Junk Food Marketing to be banned
Food4thought campaign is to be started by British Heart Foundation to encourage children’s know what food they are eating and about the contents of the food which will help them to educate about healthier foods//. The survey also showed that the children’s were ignorant about the content of the foods they eat. More than 10% of children did not know what are chips made up of and 37% of c...Government Should Restrict Junk Food Marketing
Reports from the National Academy of Sciences had shown that the marketing of Junk food by the food industry is responsible for the increase in obesity of children’s. Various organizations// have urged the Congress to have a check on the advertisement food industry is also responsible for the increase in obesity of children’s. The Science organization have asked the Congress to have a check on th...Kellogg Warned Against Its Marketing Strategies
Kellogg which is synonymous with children and yummy cereals is facing the wrath of a consumer group which feels that they are using unfair marketing practices aimed at kids.In fact they are contemplating suing the company and Viacom that runs Nickelodeon channel as well. //According to the group, letters had been sent to Kellogg and Viacom saying it would settle for a commitment from the compan...Marketing of Low Tar Cigarette Brand by BAT Unethical
An online study published in the Lancet has revealed how British American Tobacco (BAT), a leading cigarette manufacturer has been adopting a strategy to mask the toxicity of the manufactured cigarettes. // In an audit conducted to review the internal documents of the company by Canadian researchers, it has been found that the cigarettes actually delivered elevated levels of tar and ni...