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dTC in Medical News

Crucial OTC Marketing Issues to be Addressed by New OTC Perspectives Division of DTC Perspectives, Inc.

FLORHAM PARK, N.J., Jan. 7 /PRNewswire/ -- DTC Perspectives Inc., the leading DTC training, publishing and consulting company and producer of the DTC National conference and DTC Perspectives Magazine , announced today the creation of the OTC (Over-the-Counter) Perspectives Division. OTC Perspecti...

DTC Perspectives, Inc. Announces the New DTC Hall of Fame Award

FLORHAM PARK, N.J., June 4 /PRNewswire/ -- DTC Perspectives, Inc. is proud to introduce the first DTC Hall of Fame Awards. This new award will honor and recognize individuals who have made significant contributions to advancing the Direct-to-Consumer marketing field, and who have demonstrated ...

Cadient Group Receives Multiple Awards at 2008 DTC National Advertising Awards

Cadient campaigns take honors for Best Non-Branded Web site, Best Branded Pharmaceutical Web site, and Best Digital Media Campaign WEST CONSHOHOCKEN, Pa., April 24 /PRNewswire/ -- Cadient Group, the premier strategic interactive marketing agency serving the healthcare industry, announced...

Cadient Group Receives Multiple Nominations for 2008 DTC National Advertising Awards

Cadient campaigns nominated for Best Non-Branded Web site, Best Branded Pharmaceutical Web site, and Best Digital Media Campaign WEST CONSHOHOCKEN, Pa., March 10 /PRNewswire/ -- Cadient Group, the premier strategic interactive marketing agency serving the healthcare industry, announced ...

Statement of Robert Jarvik, MD, President and CEO of Jarvik Heart, Inc. Regarding the Lipitor DTC Advertisements

NEW YORK, Feb. 26 /PRNewswire/ -- The following is a statement being issued by Robert Jarvik, MD: A lifetime career in heart disease I remain deeply committed to alleviating suffering from heart disease, and I assure the public, from the bottom of my heart, that I have been sincere and hon...

Debate Over Advertising Prescription Drugs to Consumers Goes Online at New ProCon.org Website

...n pro and con presentation. Proponents of dtc prescription drug ads argue that the ads provide a...ompanies profitable. Opponents argue that dtc prescription drug ads persuade vs. educate, lead t...this topic so they can make better decisions about dtc prescription drug advertising. The site contains a...

European Consumers Share a High Interest in Healthcare, but Hold Varied Views on Many Health Issues New TNS Healthcare Study Reveals Both Differences and Similarities in Health Views across Europe

...istent solutions and custom advisory services to support product introductions; brand, treatment and sales performance optimization; and physician and dtc promotional assessment. Informing decisions across the life cycle, TNS Healthcare offers action-ready insights for pre-launch landscaping, market and ...

New Market Research Study Shows Lung Cancer Treatments Differ Significantly by Both Age and Geography

...istent solutions and custom advisory services to support product introductions; brand, treatment and sales performance optimization; and physician and dtc promotional assessment. Informing decisions across the life cycle, TNS Healthcare offers action-ready insights for pre- launch landscaping, marke...

OTC Perspectives Magazine Names 'The Top OTC/Healthcare Marketers of the Year'

... bottom line via informative, leading edge marketing communications ," said dtc Perspectives Inc. chairman Robert Ehrlich. The inaugural Top Marketers' mem...s Inc. About OTC Perspectives: OTC Perspectives is a division of dtc Perspectives Inc. the leading healthcare training publishing and consulting...

Saatchi & Saatchi Wellness Wins Creative Awards Honored At 20th Annual Manny Awards

... NEW YORK, April 24 /PRNewswire/ -- Recognizing its success in breakthrough creativity in the dtc category, Med Ad News 20th Annual Manny Awards named Saatchi & Saatchi Wellness as the winner of both the Most Creative Agency award and the Best ...
dTC in Medical Technology

InterCure Announces 100,000th RESPeRATE Unit Sold

...InterCure, manufacturer of the RESPeRATE device. "This year, we have been able to lay a solid foundation for our next phase of growth. Our traditional dtc business is healthier than it has ever been, and we have now assembled a world class consumer healthcare team to successfully launch into the retail m...

Wyeth's Torisel and Roche/Genentech's Avastin Will Challenge Pfizer's Sutent to Become the Clinical Gold Standard for Treatment of Metastatic Renal Cell Carcinoma

...files. -- Decision Resources proprietary analysis of commercial factors that accelerate or constrain a drug's market potential. * Promotion: dtc spend, detailing intensity. * Reimbursement: formulary tier, prior approval restriction, quantity limits. * Labeling: black box warni...

Senate Passes Drug-Safety Reforms to Prevent Future Vioxx-type Disasters; House Urged to Act on Strong Drug Safety Bill

...." With new drugs, serious health risks often aren't clear until a drug has been on the market for years and used by millions, which is why having the dtc moratorium option is critical for safety. "While it's important FDA has the power to hold a drug company's feet to the fire when it comes to mislead...
dTC in Medical Products

AXIOM Artis dTC

Description: AXIOM Artis dTC is a versatile solution designed to optimize the workflow in the cardiology department from preparation to diagnosis and therapy, for both diagnostic and interventional procedures. With AXIOM Artis dTC, your cath lab becomes an integral part of the cardiology department that leaves...
Company:Siemens Medical Solutions USA, Inc.
dTC in Biological News

American College of Medical Genetics makes genetic testing recommendations in new policy statement

...o-consumer (DTC) testing. How can consumers make informed decisions about genetic tests" To help address some of the important questions raised about dtc genetic testing, the American College of Medical Genetics has developed the ACMG 2008 Policy Statement on Direct-to-Consumer Genetic Testing. Ju...
dTC in Biological Technology

AbelsonTaylor Captures DTC Gold

Chicago Agency Caps 27 Years of Advertising Awards with 'Blue Ladies,' a Masterpiece of a Consumer Campaign to Promote Knee Replacements for Women CHICAGO, May 6 /PRNewswire/ -- AbelsonTaylor, long known for its unorthodox-and highly creative-approach to healthcare advertising campaigns, scor...

Digitas Health Expands Adding Two Key Locations

...tive work was most recently recognized by the 2009 Webby Awards, winning the Webby for the pharmaceutical category, and with multiple Gold wins at the dtc awards. About Digitas Health Counting as clients many of the world's leading pharmaceutical, bioscience, and medical device companies, Digi...

Wyeth Announces Holder Right to Surrender Convertible Debentures

...286, Attention: Global Corporate Finance. A Company Notice detailing the purchase option is being sent by the Trustee on behalf of the Company to dtc as sole record owner of Convertible Debentures. Copies of the Company Notice and additional information related to the procedures for the purchase op...

Physicians in Europe Rate Novartis #1 on Service Delivery, While Merck Earns Top Honors in the US

...istent solutions and custom advisory services to support product introductions; brand, treatment and sales performance optimization; and physician and dtc promotional assessment. Informing decisions across the life cycle, TNS Healthcare offers action-ready insights for pre-launch landscaping, market...

Concentric Named Professional Agency of Record for Discovery Labs' SURFAXIN(R)

...ds in prestigious U.S. and global ad competitions. Concentric offers a wide range of fully integrated marketing services, including professional and dtc advertising, corporate and product branding, sales force education, sales promotion, strategic and tactical planning, digital media, managed markets p...

FDA's Chief of Staff, Susan Winckler and Peter Thonis, Chief Communications

...sed include: new media tools, communicating more effectively with press, internal communications, handling a crisis, the ongoing reputation challenge, dtc advertising, key policy and legislative issues, ROI measurement, corporate social responsibility, agency/client relations, advocacy relations, marketi...

Organogenesis Debuts Educational Campaign for Sufferers of Chronic Leg and Foot Ulcers

...betic patients are preceded by DFUs. More than 600,000 new cases of venous leg ulcers are reported annually, many among diabetics. In creating its dtc ads, Organogenesis conducted extensive market research, including a survey of patients, caregivers and wound care nurses. The survey found that pati...

Manhattan Research Ranks the Top Pharmaceutical Branded Websites by Rx Request Rates

...ankings are based on the comprehensive online consumer research study with 5,112 U.S. adults titled ePharma Consumer(R) v7.0: The Future of Integrated dtc Marketing. In addition to the top product site rankings, the study provides in-depth data on more than 200 leading pharmaceutical product sites includ...
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