WeissComm Group Acquires Strategic Branding Firm ODA and Enters Alliance With Patient-Focused Health Advocacy Strategies to Diversify Business and Expand Offerings

NEW YORK and SAN FRANCISCO, Jan. 12 /PRNewswire/ -- WeissComm Group, the parent company of WeissComm Partners, the largest independent communications agency focused exclusively on the healthcare industry, and Invigorate Communications, an agency focused on helping companies build health-based bran...

Lornamead Grows With Addition of Two Branding Pros

STAMFORD, Conn., Oct. 17 /PRNewswire/ -- Lornamead, Inc., a leading provider of personal care products, today announced the addition of two experienced branding professionals to its growing operation. Patti D'Agostino joins the company as Marketing Director, Hair Care; and Karen Murabito joins...

AMN Healthcare Announces Second Quarter 2009 Results

...ny recorded $2.2 million in restructuring charges, consisting mainly of severance payments and lease-related charges associated with various facility, branding and back-office consolidations. Second quarter GAAP net earnings per diluted share was $0.13, including a $0.04 negative impact from restructu...

MedThink Hires Joe Conwell as Executive Creative Director

... "At MedThink, we achieve success when our clients achieve success," said Walt Clarke, partner at MedThink. "We serve as a creative extension of their branding and marketing teams, initiating the great ideas that elevate their products to the forefront of awareness among consumers, patients, physicians and ot...

UDW Urges 'No' Vote On State Budget; Demands 'Shared Sacrifice' From All Californians

...iders Union tonight urged a "No" vote on the state budget agreement reached earlier this week by Gov. Schwarzenegger and legislative leaders. branding the budget agreement "morally bankrupt," the 65,000-member UDW specifically targeted proposed cuts and other actions aimed at the In-Home Supportive S...

SNICKERS(R) Brand and David Arquette Make a Big Move to Help Feeding America Bar Hunger

... the equivalent of at least three million meals to Feeding America in 2009. The brand will also educate and inspire Americans to help through special branding and educational verbiage on its SNICKERS packaging, dedicated national advertising, its Facebook(R) Page located at www.facebook.com/snickers , as ...

Duane Reade Dispenses a Large Dose of Marketing, as it Strengthens its Hometown Connection

...ne kiosks, billboards and urban panels near rail stations. The campaign, created by the New York advertising agency DeVito/Verdi, marks the first new branding campaign in nearly a decade from the ubiquitous chain of New York drug stores. The ads take a number of New York symbols, events and local refere...

GoldenAgeMedical.Com Announces National TV Campaign

...lained, "We are not reducing our traditional web marketing efforts at all; we are simply expanding into television advertising in order to broaden our branding efforts." The specialty online retailer is attempting to capture market share during the recession as its competitors suffer from weak sales. "Ou...

Blue Shield of California Makes Understanding Health Care Issues Easier for Consumers

...f corporate marketing at Blue Shield of California. "At Blue Shield, we listen very closely to what our customers want and need from our marketing and branding efforts, and we work hard to make sure we're serving those specific needs in new and different ways." According to a recent McKinsey Retail Healt...

Redesigned Corporate Identity and nowEDC Software Upgrade Reflect Datatrial's Commitment To Stress Free Study Delivery

...tween our team and a customer's team, as well as the support we provide to get our customers from expectations to results." To complement the new branding initiative, Datatrial completed its ongoing development push to make its software more configurable and even more user-friendly. As part of the compan...

Branding in Medical Technology

From eResearchTechnology to ERT

...an enhanced visual identity to market as well as sharpened product positioning, a new web site, messaging and corporate collateral. As part of its new branding commitment ERT has introduced a new platform of products and services in the clinical trials arena to its customers worldwide. This consists of four s...

U.S. Preventive Medicine Acquires Specialty Disease Management

...ey reside. The company licenses its proprietary methodology, technology and branding assets to a health provider, which operates a local point-of-care -- The Ce...an groups. The Company licenses its proprietary methodology, technology and branding assets to a health provider, which operates a local point-of-care -- The Ce...

Branding in Medical Dictionary

Cranium

...ies. ... Camp Cranium . For just a few dollars, you can help give a ... Divine Cranium Grafix & Design - For all of your graphic design and branding needs. Definition of cranium from the Merriam-Webster Online Dictionary with audio pronunciations, thesaurus, Word of the Day, and word games. ...

Branding in Biological News

WCC Smart Search & Match Names Tarvinder Sembhi as VP Sales for the ID Market

...ID management industry. He was most recently President of 4G Identity Solutions, where he was responsible for strategic product development, corporate branding and marketing, and streamlining operations. At Iridian Technologies, he was Vice President of Product Management and Business Development and was resp...

Fujitsu PalmSecure LOGONDIRECTOR Verified as Citrix Ready

... eco-system, Citrix Ready showcases select trusted solutions designed to meet your various business needs. Through the online catalog and Citrix Ready branding program, you can easily find and build a trusted infrastructure. Citrix Ready not only demonstrates current mutual product compatibility, but through ...

bioMETRX New Product to be Sold at Major National Warehouse Club

...recommended by the Good Housekeeping Institute after they completed independent testing earlier this year. We are developing several new marketing and branding initiatives that will be implemented over the next three quarters that will bring the smartTOUCH(TM) name, and the benefits of the technology, directl...

In Today's Economy, You Can Strengthen Your Company by Building Your Brand

... Ion Design Marketing Communications' branding workshop helps business owners clearly communicate their competitive adva...t-provoking and can immediately be applied to your business. The concept of branding is quickly simplified, revealing aspects of your business that need attenti...

Global Biopact on biofuels can bring benefits to both rich and poor nations

...lled and sustainable conditions, countering recent opinion that biofuels are unsustainable and will have a negative impact. Professor Mathews said: branding all biofuels from developing countries as unsustainable and blocking exports of these fuels to developed nations is disguised protectionism. Agricu...

Branding in Biological Technology

Global branding is now a war

Globalization is at a crossroads, and businesses are entering into a major war. We must take some very aggressive action because at this very second, we have already entered a new front line where there are brand-new rules for this brand-new world in this brand-new mega-search-engine-driven e-com...

Global branding is easy with global trademarks

Today, a properly structured and truly protected global trademark is worth a ton in gold. For this reason, a single name fully guarded for its iconic personality with a top-level protection plan and equipped with a matching dot-com is the most sought-after commodity. Lets face it; such a name ...

Global Internet branding of technology companies

The Internet highway is a free medium, just like the roads and all the highways. Somehow there are those who walk on the roads and those who run, some drive taxis, others drive Ferraris orrace tractor-trailers. To each his own. They are all free and so are the maps. Thank heaven. This brings u...

Is corporate branding key for IPOs?

For any corporation with plans to hit the markets with an IPO in 2005 or beyond, here are some key points. Just like how your latest technology and your other corporate assets are essential to develop great financials for a potential IPO, your corporate image and brand name recognition are equall...

Lost in translation: corporate branding

Is your corporate image sending messages of love, hate, profanity or sobriety? No matter how and where you travel, with or without your products or your corporate image, the chances are that a lot of your marketing messages are getting lost in translation as they make their way around the globe. ...

The black hole of corporate branding

The term branding started out in the Dark Ages, where marks were burned onto cattle. On ever-so-slowly-evolving minds of the Homo sapiens this word also made a solid impression and provides a daily dose of comfort. Belonging to a product and a brand name, offering taste and vanity offers a secu...

A final word on branding

Pregnant mothers are being pooled to place ads on their round, shiny stomachs as part of "tummy branding." Some argue that this is how news is created. To some, this is "desperate branding" in action. Welcome to "guaranteed-to-fail branding," a process that ensures a top spot on the list of b...

Yongye International Announces Branded Store Network Increases Over 40% to 5,000 Stores

...e increased demand for its Shengmingsu branded products to its successful marketing strategies, tightly integrated advertising campaigns and effective branding efforts across its channels. Yongye promotes its products nationally and regionally through activities such as national commercials on CCTV-7, China's...

AIT Laboratories Announces Name, Brand Identity for New Division

...g work, she served as senior director of quality assurance at Bioanalytical Systems, Inc. AIT Bioscience partnered with Indianapolis branding firm Miles Design ( www.milesdesign.com ) to develop the new brand identity including the logo, marketing materials and website. Miles Design princip...

US Oncology Launches New Web Site

...d its new Web site, usoncology.com . In order to create an exceptional patient and customer experience, today's usoncology.com is part of a new branding effort to position US Oncology as a diversified company touching every aspect of cancer care. For the first time, usoncology.com offers pati...

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Branding in Biological Dictionary

Segregating

...nists: Segregating Children From Men, Airlines are adopting policies that prohibit men from being seated next to children who are not their own, and branding ... Corn Segregating Ear R SU Alleles from Carolina™ Biological Supply ... product/life+science/genetics /plant+genetics/corn+ segregati...