AMA Alliance Warns Parents About Smoking in 'The Incredible Hulk,' Other Summer Blockbusters
AMA Alliance, Legacy Foundation, Leading Public Health Advocates Call for R Rating for Films with Tobacco Imagery CHICAGO, June 11 /PRNewswire/ -- The American Medical Association (AMA) Alliance warned parents today of yet another Hollywood film that exposes underage audiences to...MedThink Hires Joe Conwell as Executive Creative Director
...success. A seasoned veteran in the advertising industry, Conwell has a wealth of experience managing creative team campaigns for pharmaceutical blockbusters such as Lovenox and Diovan and has executed successful launches for Exforge, Yaz, Kodak Health Imaging and GE Healthcare. Conwell's national co...Consumer Reports 'Best Buy Drug' for Enlarged Prostate Could Save Consumers Nearly $3,000 a Year
... 20 most commonly prescribed drugs in 2008 with 11 million prescriptions written. "Flomax is just the latest in a series of drugs promoted as blockbusters that, in fact, create more sticker shock than anything else," says Santa. "The advertising appeal to middle aged men capitalizes on something all men...Acetaminophen, Cholesterol Drugs May Help Fight Stroke
... studies are in the May issue of Lancet Neurology . Prior studies have suggested that the use of cholesterol-lowering statins -- which include the blockbusters Crestor, Lipitor and Zocor -- can cut the risk of stroke for certain patients. in the new study, French researchers reviewed 24 studies involving m...2008 Sees Significant Rise in Prescription Abandonment and Uptake of Generics
...hree prescriptions filled will be generic," continued Spiers. "These trends are going to become even more pronounced moving forward as there are many blockbusters in major therapeutic areas like cholesterol reducers due to come off patent in the coming three years. The volume of available generics will increase,...The Top 10 Health Stories of 2008, from the Harvard Health Letter
... This year, about two-thirds of the prescriptions written by doctors were for generic drugs. Generic drugs have taken off for many reasons. Brand-name blockbusters (Fosamax, Zocor, and Zoloft) have lost their patent protection in recent years. The Medicare Part D prescription plans have loaded up their formularie...Making and Marketing of Pharmaceutical Megabrands
... CHAPEL HILL, N.C., June 20 /PRNewswire/ -- blockbusters are not discovered, they are built! To build blockbusters, companies must start early, listen carefully, and spend wisely. The recipe for success cont...Though pharma growth slides, blockbusters reach new record
The global pharmaceutical market failed to reach double-digit growth in 2004 for the first time in about nine years. Key reasons for this focused on concerns over drug safety, pricing and competition from generic drugs as major products had their patents expire. Let's take a look at how the ma...Global Financial Crisis Making Biotech Business Model Unsustainable, According to Ernst & Young
...our paradigm-shifting trends that promise to accelerate the transition to sustainable business models: Generics: Generics based on today's top blockbusters should loosen governments' and insurers' budgetary constraints and mitigate pricing pressures on innovative drugs, permitting better margins. US ...Women's Surgery Recorded for the First Time on '4K' Digital Cinema is Presented at the AAGL Congress
...he session also included a projection of the largest high definition (HD) 3d surgical images ever. Wearing glasses reminiscent of today's 3d Hollywood blockbusters U23D and Journey to the Center of the Earth, participating surgeons felt as if they could "reach out and join the operation". These images were enable...Daiichi Sankyo Co., Ltd. Announces Acquisition of Biotech Firm U3 Pharma AG
... the Max Planck Institute of Biochemistry, whose pioneering gene technology-based and oncology-focused research led to the development of the oncology blockbusters Herceptin(R) and Sutent(TM)*. U3 Pharma was established in 2001 and currently employs 27 people, the majority of whom work directly in research and de...Big Pharma already has a generic strategy, but needs new direction
...hrough drug. A substantial portion of Big Pharma's revenue is dependent on blockbuster drugs. This means that Big Pharma is constantly looking for new blockbusters to take the place of drugs that will be coming off patent or exclusivity protection and become subject to generic competition. Blockbuster drugs ha...Top 20 big pharmas represent majority of world pharma market
..., the leading therapeutic classes of drugs and the drug blockbusters, super blockbusters and mega blockbusters. Though the number of drug blockbusters is on the rise as key Big Pharma companies increasingly globalize their pro...Biotech flourishes in 2005 while Big Pharma is on the decline
... In general, Big Pharma is still in trouble as a number of their blockbuster drugs come off in patent in the next few years and with few potential new blockbusters in the works. M&A activity, except for J&J's go at medical device company Guidant (which almost failed when Boston Scientific took a run at Guidant it...First half of 2006 roundup: Big Pharma trumps biotech
...tt Labs and Eli Lilly). In Pfizer's case, it is surely due to investor concern about Pfizer's product portfolio and the impact of generics and few new blockbusters on the horizon. Pfizer has just announced that it has a war chest of $17 billion to acquire new products that will generate in excess of $1 billion ea...