Delivering value instead of advertising - what a concept!
We find that families do not want to have their...Local TV advertising - Super Bowl vs. super bargain
Using an Internet-based advertising agency called , it's possible to implement a comprehensive TV advertising campai...Super advertising slogans, and super costs
Some taglines catch the users attention, but most are simply confusing, causing them to escape the trap and run away. The combined yearly budgets of all the strangely composed...Advertising ambassador explains the reinvention of marketing
A University of Wisconsin student (and cohort of former Madison Mayor Paul Sogli...To boost advertising results, consider improving your web site
OSHKOSH, Wis. - The secret to building better advertising campaigns may be to build a better web site. According to a recent study from the University of Wisconsin-Oshkosh, consumers use the Internet to investigate and supplement the information they get from traditional advertising. As a result, ads that allow consumers to go online to learn more are likely to perform better than ads...Anti-tobacco Advertising Can Reduces smoking Among Teens
At last a study shows that anti-smoking advertisements in media can reduce cigarette smoking among the teenagers. // Researcher Sherry Emery examined the association between exposure to state anti-tobacco advertising and youth smoking-related beliefs and behaviors. They surveyed data from school-based samples of 51,085 students from 48 states. And used targeted ratings point (TRPs) t...Chinese medicine leaflet broke advertising code
A leaflet claiming that traditional Chinese medicine was safer than western alternatives // has breached the advertising code in the UK, an industry watchdog said on Wednesday. The leaflet could dissuade patients from seeking essential treatment from qualified doctors for serious medical conditions, the Advertising Standards Authority (ASA) said. The leaflet, produced by Ever W...New Rule Results In The Complete Makeover In The Field Of Drug Advertising
In US a new rule came into action when the deaths due to medical errors are on the rise. Medical errors occur due to loads of confusing information given on the drug labels. Food and Drug Administration (FDA) come up with a solution of the highlight section //thereby making it easy for the doctors. Doctors face a huge amount of information before they could assess a drug as completely safe for t...Pfizer Commences Its Advertising for Celebrex with All the Warnings
Pfizer manufactures Celebrex and in 2004 the sales of Celebrex was $3.3 billion worldwide. But after widespread concerns about the drug causing heart attacks the company stopped advertising//. But 16 months later the has returned to the consumer ad market in hopes of reviving sales of the drug, which plunged last year during the ad moratorium. Now the new ads feature mixed reactions of warning an...