Debate Over Advertising Prescription Drugs to Consumers Goes Online at New ProCon.org Website
SANTA MONICA, Calif., July 17 /PRNewswire-USNewswire/ -- ProCon.org, a nonpartisan 501(c)3 nonprofit public charity dedicated to promoting critical thinking, created the new website www.prescriptiondrugs.procon.org to explore the core question "Should prescription drugs be advertised...Blanchard Schaefer Advertising & Public Relations Wins Healthcare Advertising Awards
Blanchard Schaefer Advertising & Public Relations® (BSAPR) a full-service, integrated strategic marketing services firm, today announced that it took home six Healthcare Advertising Awards. Dallas, TX (Vocus) June 11, 2009 -- Blanchard Schaefer Advertising &...RPD Media Wins Four 'Big W' Awards by the Advertising Club of Westchester County
CHAPPAQUA, N.Y., June 10 /PRNewswire/ -- RPD Media Associates, LLC, a full-service video content marketing firm here, has received four Big W Awards from the ACW. ACW recognized RPD Media for producing: an online video podcast focusing on White Plains Hospital Center's Westchester Orthopae...Alcohol advertising self-regulation not working, as ads target younger drinkers
Addiction scientists are calling for tighter regulation of alcohol advertising, as new research shows that self-regulation by the alcohol industry does not protect impressionable children and youth from exposure. The new research, conducted in Australia, found that adolescents in the five main ...Legal loophole exposes Canadians to drug advertising banned in US: UBC research
A legal loophole is counteracting Canada's ban on direct-to-consumer drug advertising and has exposed Canadians to more than $90 million worth of ads, including those for drugs with life-threatening risks, according to a study by UBC researchers. Barbara Mintzes, Steve Morgan and James M. Wrigh...Senior Advertising Executive Joins Medeguide
Russell Conrad, formerly Regional Managing Director for Admax Networks, has joined Medeguide.com as Head of Advertising and Sponsorship Bangkok, Thailand (PRWEB) May 21, 2009 -- Russell Conrad, formerly Regional Managing Director for Admax Networks, has joined Medeguid...Donna Tuths Named 2009 Advertising Person of the Year by Med Ad News
NEW YORK, April 23 /PRNewswire/ -- Donna Tuths, President of Ogilvy Healthworld North America has been named "Advertising Person of the Year" by Med Ad News , the magazine that has been covering marketing in the pharmaceutical industry for 25 years. With 20 years' experience in consumer and ...Video: The Advertising Council and Autism Speaks Launch New PSAs to Raise Awareness of Autism
NEW YORK, April 13 /PRNewswire/ -- The Advertising Council, in partnership with Autism Speaks, announced today the launch of a new series of public service advertisements (PSAs) featuring professional golfer Ernie Els, and his six year old son, Ben, designed to raise awareness about autism and...Major Restless Legs Study Completes Enrollment With Support From MediciGlobal
...ment campaign generated considerable interest, yielding nearly 55,000 web hits and click throughs to the online study screener. The project team paced advertising to each study site, in order to ensure that site staff could handle the workflow and no RLS patients were lost in the screening process. "The tea...Got Fat?: Plastic Surgeons Review Fat-Melting and Fat-Grafting Procedures
...s presented at the Hot Topics seminar. This seminar is strictly for the purposes of research and education in cosmetic plastic surgery. The reporting, advertising or clinical use of these procedures and technologies should be conducted cautiously, responsibly and with full disclosure of their unproven nature. ...Inclinix Announces New Patent for Expert System Platform
...ification for clinical trials of new drugs or medical devices. Inclinix advertises to recruit patients into clinical trials. Respondents to Inclinix advertising answer questions on a Web site or when interacting via phone with Inclinix TeleMEDICINE(TM) Contact Center representatives. The questions posed to res...Getty Images Celebrates Conclusion of 'Change Me' Imagery Forum
...-winning photographers and imagery help customers create inspiring work which appears every day in the world's most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Headquartered in Seattle and serving customers in more than 100 countries, Getty Images be...Adult Smoking Rate Continues Downward Trend
... reach groups that continue to use tobacco at higher rates. A partnership with Head Start to screen and refer smokers is being expanded, and cessation advertising will target low income smokers. The agency has also expanded access to free nicotine replacement medications through its toll-free quit line (1-800-QU...Mate selection: How does she know he'll take care of the kids?
... one, nor is the idea that they might be deceptive in what they are promoting. Instead, the new findings better predict the requirement for honesty in advertising as a function of the male's suitability for parenting, according to Natasha Kelly , a graduate student in ecology and evolutionary biology at Yale an...Women faring well in hiring process for science faculty jobs at research universities
...nks." The surveys revealed that most institutional strategies to try to increase the proportion of women in the applicant pool -- such as targeted advertising and recruiting at conferences -- did not show significant effectiveness, the report says. One strategy did appear to make a difference: Having a fema...Backe Digital-Brand-Marketing Blends Traditional Advertising with Expanded Digital Services
The move solidifies the company's core competencies in providing clients with a "best of both worlds" approach to marketing challenges. ARDMORE, Pa., Nov. 11 /PRNewswire/ -- Responding to client demands for online/offline integration, Backe Communications has officially rebranded itself as...CBIU Signs Agreement with LGLY Advertising LTD
XI'AN, China, March 11 /Xinhua-PRNewswire-FirstCall/ -- China Bionanometer Industries Corporation (Pink Sheets: CBIU), a leading company within the bionanometer industry has formally signed an agreement to establish long-term strategic cooperative partnership with China Guangzhou LGLY Advertis...To boost advertising results, consider improving your web site
OSHKOSH, Wis. - The secret to building better advertising campaigns may be to build a better web site. According to a recent study from the University of Wisconsin-Oshkosh, consumers use the Internet to investigate and supplement the information they get from traditional advertising. As a resu...Super advertising slogans, and super costs
Advertising slogans or taglines pushing sales are great for getting a customers attention as they often tangle and hold them hostage for a second or two. Some taglines catch the users attention, but most are simply confusing, causing them to escape the trap and run away. The combined yearly...Local TV advertising - Super Bowl vs. super bargain
At $2.5 million per 30-second spot, the average 2006 super bowl commercial is unattainable for most businesses. Nevertheless, TV advertising has never been more affordable for small business. Using an Internet-based advertising agency called Spot Runner , it's possible to implement a comprehe...Delivering value instead of advertising - what a concept!
In a contrarian move, the family-focused Web hosting and social networking site Famster.com announced late last week it would dump advertising and move to a subscription-only business model. The move comes in response to user feedback, according to the press announcement. We find that famil...SCOLR Pharma, Inc. Reports Second Quarter 2009 Financial Results
... to $428,739 for the same period in 2008. These decreases are due to a reduction in personnel related expenses due to reduction in personnel and lower advertising and tradeshow expenses. In addition, commission expense decreased due to lower royalty income. Research and development expenses decreased 34%...American Oriental Bioengineering Reports Second Quarter 2009 Financial Results
... and promotional initiatives to support the continuous growth of revenues. advertising expense was $7.8 million in the second quarter of 2009, compared to $7.5 mi...arketing 9,396,129 7,687,892 14,607,631 12,717,600 advertising 7,779,936 7,452,231 13,347,293 11,846,572 General a...