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Doctor samples come under the ambit of advertisement

The supreme court of India has declared that distribution of physician's sample by pharmaceutical companies to the medical profession is in nature of advertisement expenditure falling within restrictive provisions of sub section (3A) of section 37 of Income Tax Act. The nature of the advertisement or publicity depends upon the nature and quality of the article in question. The p...

Misleading Advertisements for Prescription Drugs

In direct-to-consumer advertisements of prescription drugs, statements about drug benefits are often overblown and misleading. "These advertisements rarely quantify the medications' expected benefit; instead, they make an emotional appeal," Dr. Steven Woloshin from Dartmouth Medical School, Hanover, New Hampshire. // Instead of telling the consumer how likely it is that the medicine i...

Madras High Court Disapproves of Comparative Advertisements

The Madras High Court in India has called for curtailing comparative advertisements, after reviewing applications from two health food producers//. Suitable amendments should be made to the Code for Commercial Advertising on Doordarshan, in addition to other media and channels, and the Monopolies and Restrictive Trade Practices Act in the country. There is a blanket ban in some wester...

Anti-smoking advertisements to be funded by Cigarette manufacturers

Anti-tobacco campaign is gearing up worldover, as the australian health minister has announced yesterday, that nicotine free gum will be provided to all patients visiting queensland// hospital as a reform to encourage people to quit smoking following which the Australian Competition and Consumer Commission (ACCC) has asked the cigarette manufacturers to sponsor anti-smoking advertising....

Advertisements Prompt Youth To Drink

A study conducted in the US has revealed that seeing advertisements related to alcohol prompts teenagers to start drinking. The UK has one // of the highest youth drinking rates in the European Continent, with nearly 20% of those aged between 11 and 15 years drinking at least once a week, up from 13% in 1990. Several studies have found an association between drinking and advertisin...

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