Marketers

Data Development Worldwide Helps Pharmaceutical Marketers Optimize Relationship Marketing to Patients

Patient-360(TM) tool optimizes impact of patient education programs. NEW YORK, June 22 /PRNewswire/ -- For marketers in the pharmaceutical industry, building relationships directly with patients is a complex process. Data Development Worldwide's Patient-360(TM) market research tool allows ph...

OTC Perspectives Magazine Names 'The Top OTC/Healthcare Marketers of the Year'

FLORHAM PARK, N.J., May 8 /PRNewswire/ -- OTC Perspectives Magazine , the new publication created by industry experts for consumer healthcare marketers, has named its inaugural list of "The Top OTC/Healthcare Marketers of the Year." The 2009 list includes marketers from both established...

HealthCentral Announces New Condition-Specific Ad Service to Offer Marketers the Highest Qualified Audiences

ARLINGTON, Va., Nov. 13 /PRNewswire-USNewswire/ -- HealthCentral, ( http://www.HealthCentral.com ) the leading collection of condition-specific consumer health and wellness interactive experiences, today announced a broad initiative to sell advertising for any websites with high-quality condit...

Maverick Marketers Defy Economic Slowdown

CHARLOTTE, N.C., June 23 /PRNewswire/ -- Marketing budgets are usually among the first casualties during an economic downturn. Just don't tell Sally Gilbert. Gilbert is creator of the Anti-Aging Expo & Symposium ( http://www.charlotteantiagingexpo.com ), an event for health-conscious consume...

Tobacco marketers targeting teens near schools

Joe Camel may be long gone, but that doesnt mean tobacco marketers have abandoned their efforts to get young people hooked on smoking. A new Canadian study reports that tobacco marketers have found a way around tobacco advertising restrictions, reaching teens by marketing in retail shops locate...

EMSI Introduces U-Direct for Life Insurance Direct Marketers

SCOTTSDALE, Ariz., Feb. 28 /PRNewswire/ -- Examination Management Services, Inc. (EMSI) is pleased to introduce a comprehensive new product designed specifically for direct marketing channels that sell internet-based life insurance. U-Direct manages the entire application fulfillment and requi...

Patient-Centric Healthcare Study Reveals Key Insights for Pharmaceutical Marketers

10,000 patient study taps into power of patient in making healthcare decisions WILTON, Conn., Jan. 7 /PRNewswire/ -- Ryan TrueHealth (http://www.ryantruehealth.com ), the healthcare communications division of Ryan Partnership, a national marketing services firm...

Beware Of Bogus Claims by HGH Spray Internet Marketers

'Consumer Fraud Alert' warn consumers on how to spot the misleading promotional methods that aim to legitimize bogus spray and nutritional HGH products.// Various spray and/or nutritional HGH (Human Growth Hormone) product manufacturers, distributors, or resellers are now flooding the Interne...

Sao Paulo Hosts Second CPhI and P-MEC South America Pharma Events

...or its events include China , India , Japan , North America, Brazil , Africa and Europe . More than 330,000 business professionals and marketers visit UBM exhibitions each year. The exhibitions portfolio is managed from Holland . UBM International Media has approximately 1,200 employees in t...

China Pharma Events Keep Growing For UBM

...orldwide locations for its events include China, India, Japan, North America, Brazil, Africa and Europe. More than 330,000 business professionals and marketers visit UBM exhibitions each year. The exhibitions portfolio is managed from Holland. UBM International Media has approximately 1,200 employees in the U...

Marketers in Medical Technology

Clinical Trial Best Practices: Savvy Marketers Plan Ahead with Early Communication Strategies

CHAPEL HILL, N.C., Jan. 23 /PRNewswire/ -- Marketers, who have the primary responsibility for communicating the results of clinical trials, see coordination and timing activities as top challenges for pharmaceutical companies when communicating trial data. One interviewed marketing executive s...

Surveyed Neurologists Anticipate That Less Than 30 Percent of Their Use of Emerging Oral Agents in Multiple Sclerosis Will be in the First Line

...ly, delay disability progression. "Those patients who do not start disease-modifying treatment right away represent an untapped opportunity for marketers of disease-modifying drugs," added Ms. Puffer. "Treatment rates could be improved, especially for patients with early stage disease, through increased...

Mindset Media Study Reveals Which Independent Voters Favor Obama Vs. McCain

...y traits that fit their brands in online media buys. The company works in partnership with Nielsen Online to develop consumer profiles that help brand marketers specify their psychographic targets. For more information, visit http://www.mindset-media.com . ...

Resveratrol Longevity Science Makes Dramatic U-Turn, But Resveratrol Supplements Remain Unchanged

...les heel tendon inflammation, skin rash, joint stiffening, flu-like symptoms and numbness in fingertips, all which are reversible," says Sardi. Some marketers of resveratrol supplements still misguidedly refer to the 2006 study published in Nature Magazine where mice lived longer on a resveratrol-fed diet, b...

Controversy About Lack of Placebo Group Decline in Alzheimer's Clinical Trials

...d 1999. The work stemmed from discussions and analyses undertaken through an expert working group initiated and funded by Eisai and Pfizer, makers and marketers of donepezil. "Our results indicate that patients with Alzheimer's entering the later clinical trials appear to be experiencing a slower rate of dec...

New Pharma Business Model Increases Pressure on Staff Communicating Trial Data

...elopment. With less products making it through development, communications for the ones that do have to be spot on to favorably impact launch success. marketers see coordination and timing activities as top challenges. One interviewed marketing executive states, "we have to worry about competitors stealing you...

Clinical Trial Participation Unaffected by Disclosure of Investigator's Financial Stake, Food and Drug Law Journal Article Finds

... and dozens of books and publications for attorneys, regulatory affairs practitioners, scientists, health care professionals, government employees and marketers in the food and drug field. For more information, visit http://www.fdli.org ...

FDLI 50th Annual Meeting Heralds New ERA in Healthcare Innovations, FDA Regulations

... and dozens of books and publications for attorneys, regulatory affairs practitioners, scientists, health care professionals, government employees and marketers in the food and drug field. CONTACT: Michael Levin-Epstein, Editor-in-Chief of FDLI, +1-202-222-0897,

Major Manufacturer of Unapproved and Adulterated Drugs

...o protect public health by carefully monitoring the provisions of this injunction. FDA will also continue to investigate and take action against other marketers of unapproved drugs.” In June 2006, FDA issued a guidance document entitled, “Marketed Unapproved Drugs—Compliance Policy Guide&rd...

Marketers in Biological News

Recent news reports of sweetener reformulations raise questions about motivations

... continued her criticism stating, "The irony is that white table sugar formerly a leading target of 'eat less' messages suddenly has a health aura. marketers have wasted no time moving in to use that aura to sell the same old products." "Consumers are being misled into thinking that there are nutrition...

Study reveals effects of unconscious exposure to advertisements

... tap into our non-conscious mechanisms for optimal preferences, hijacking them for selling a company's products. The research could hold potential for marketers interested in optimizing their advertising for the human mind, Changizi says. ...

Personal Safes Market to Top $308 Million by 2011

...forecasted market supply values. The report identifies key trends affecting the marketplace, along with trends driving growth, and also profiles major marketers and consumer demographics. The report is available from SBI by visiting: http://www.sbireports.com/Personal-Safes-1590694/ . About SBI SBI, Speci...

GestureTek/Imagination Launch AirPoint, World's First Hand-Tracking Unit, for Shell Group.

...tate presentation centers, corporate boardrooms and showrooms, television networks and game developers. The technology is also used by advertisers and marketers to make their digital signs and advertisements interactive and immersive. Healthcare organizations specializing in rehabilitation, sensory stimulation...

Foods, not specific nutrients, may be key to good health

...posed to specific nutrients, may be key to having a healthy diet. This notion is contrary to popular practice in food industry and government, where marketers and regulators tend to focus on total fat, carbohydrate and protein and on specific vitamins and added supplements in food products, not the food item...

Marketers in Biological Technology

avVaa World Health Care Products, Inc. Signs Agreement with 3PL Worldwide, Inc., for Order Management & Fulfillment for avVaa's Product

...y customers one order at a time." 3PL meets the demands of today's fast-paced market. avVaa's customers expect prompt service and quick delivery and marketers demand flexible, scalable logistic systems and up-to-the-minute reporting. The Company is proud to have 3PL Worldwide as their vendor/partner for avVa...

avVaa World Health Care Products, Inc. Announces Engagement of Koeppel Direct for their DRTV-Direct Response Television Media Buying Campaign

...izing the impact of a direct response television advertizing campaign. The caliber of Koeppel Direct's direct response media buying performance is why marketers depend on their expertise campaign after campaign." avVaa World Health Care will receive DRTV media buying results that are measurable specific and ...

Neptune Products to be commercialized by BAYER HealthCare

...consumer awareness leveraged by our substantial scientific data and that can create large market share for Neptune. Bayer is among the world's largest marketers of healthcare products," she added. "Through the capabilities, reputation and commitment of its partners favoring growth, Neptune leverages and maxi...

Sigma-Aldrich Honored With CIO 100 Award for Innovative Web Research Tool, Your Favorite Gene powered by Ingenuity

...nology executives thriving and prospering in this fast-paced era of business, as well as creates opportunities for information technology and consumer marketers to reach them. The CIO portfolio includes CIO.com, CIO magazine (launched in 1987), CIO Executive Programs and the CIO Executive Council. CIO properti...

The Arcas Group Appoints Executive Vice President

...ciences companies by improving their understanding of complex disease areas through proprietary research and analysis methodologies. MDOUTLOOK offers marketers a uniquely detailed insight into physicians' treatment decisions and motivations on a real-time basis," said Mr. Terwindt. Mr. Terwindt has a 20-...

Dr. Susan Weinschenk, Chief of Technical Staff and Services, Speaks on Neuro Web Design at 'Persuasive Technologies 2009 Conference' and 'Voices That Matter Web Design Conference'

.... Weinschenk recently released her latest book Neuro Web Design : What makes them click? Colleagues, usability professionals, IT executives, marketers and BtoB decision makers immediately took note. Accolades about her book and her recent appearances have been blogged, posted, bookmarked, Tweeted, pu...

ExL Pharma Presents The Pharmaceutical Managed Markets Insight & Marketing for the Pharmaceutical Industry Conference

...otel. The conference will provide managed markets marketers with strategic insights needed to prepare for futu... discussing insights and strategies to help ensure marketers successfully address the emerging needs of a diver...e are many issues and challenges biopharmaceutical marketers need to consider in today's dynamic marketplace," ...

ScienceFirst Staff Expansion

... About ScienceFirst ScienceFirst, LLC, is a leading provider of strategic medical communication services and provides pharmaceutical and medical marketers with a strong, integrated approach to medical communications. We are committed to improving product and portfolio performance by facilitating the conv...

$425 Million Cephalon Civil Settlement and Criminal Fine; In America's Largest

...sents nine medications, including those original three: Actiq(R), Gabatril(R), and Provigil(R). Under FDA rules, prescription drug manufacturers and marketers may only promote their products for approved uses. Physicians are free to prescribe drugs for conditions beyond those for which approval has been rece...

Lena Chow, Veteran Biotech Marketer, Launches New Website

...re and life sciences marketing strategist and communicator, has launched a new website, http://www.cityofparis.us, to provide a place where industry marketers and communicators can share thinking, gain insights and connect with their peers. The site features Lena's blog on industry developments, visitor surv...

Marketers in Biological Dictionary

Active site

...s. Calculators. eteamz Site ... Active Site is an easy-to-use, multi- site , web content management system (Web CMS) that helps online gaming marketers build and manage SEO-friendly websites. What is active site ? Meaning of active site as a legal term. What does active site mean in law?...