Advertising in Medical News

Debate Over Advertising Prescription Drugs to Consumers Goes Online at New ProCon.org Website

SANTA MONICA, Calif., July 17 /PRNewswire-USNewswire/ -- ProCon.org, a nonpartisan 501(c)3 nonprofit public charity dedicated to promoting critical thinking, created the new website www.prescriptiondrugs.procon.org to explore the core question "Should prescription drugs be advertised...

Flexi-Seal(R) Fecal Management System Receives 2008 Critical Care Nurse Advertising Effectiveness Award

SKILLMAN, N.J., July 17 /PRNewswire/ -- ConvaTec, a world-leading developer and marketer of innovative medical technologies for community and hospital care, announced today it received first place (Total Recall Category) in the 2008 Critical Care Nurse Advertising Effectiveness Aw...

Tianyin Pharmaceutical Co., Inc. Launches Advertising Program on China Central Television (CCTV) for its Xuelian Chongcao Oral Liquid

CHENGDU, China, June 29 /PRNewswire-Asia-FirstCall/ -- Tianyin Pharmaceutical Co., Inc., (NYSE AMEX: TPI ), a manufacturer and supplier of modernized traditional Chinese medicine ("TCM") based in Chengdu, China, today announced that it has engaged a major advertising firm to commence a marke...

Blanchard Schaefer Advertising & Public Relations Wins Healthcare Advertising Awards

Blanchard Schaefer Advertising & Public Relations® (BSAPR) a full-service, integrated strategic marketing services firm, today announced that it took home six Healthcare Advertising Awards. Dallas, TX (Vocus) June 11, 2009 -- Blanchard Schaefer Advertising &...

RPD Media Wins Four 'Big W' Awards by the Advertising Club of Westchester County

CHAPPAQUA, N.Y., June 10 /PRNewswire/ -- RPD Media Associates, LLC, a full-service video content marketing firm here, has received four Big W Awards from the ACW. ACW recognized RPD Media for producing: an online video podcast focusing on White Plains Hospital Center's Westchester Orthopae...

Alcohol advertising self-regulation not working, as ads target younger drinkers

Addiction scientists are calling for tighter regulation of alcohol advertising, as new research shows that self-regulation by the alcohol industry does not protect impressionable children and youth from exposure. The new research, conducted in Australia, found that adolescents in the five main ...

Legal loophole exposes Canadians to drug advertising banned in US: UBC research

A legal loophole is counteracting Canada's ban on direct-to-consumer drug advertising and has exposed Canadians to more than $90 million worth of ads, including those for drugs with life-threatening risks, according to a study by UBC researchers. Barbara Mintzes, Steve Morgan and James M. Wrigh...

Senior Advertising Executive Joins Medeguide

Russell Conrad, formerly Regional Managing Director for Admax Networks, has joined Medeguide.com as Head of Advertising and Sponsorship Bangkok, Thailand (PRWEB) May 21, 2009 -- Russell Conrad, formerly Regional Managing Director for Admax Networks, has joined Medeguid...

Donna Tuths Named 2009 Advertising Person of the Year by Med Ad News

NEW YORK, April 23 /PRNewswire/ -- Donna Tuths, President of Ogilvy Healthworld North America has been named "Advertising Person of the Year" by Med Ad News , the magazine that has been covering marketing in the pharmaceutical industry for 25 years. With 20 years' experience in consumer and ...

Video: The Advertising Council and Autism Speaks Launch New PSAs to Raise Awareness of Autism

NEW YORK, April 13 /PRNewswire/ -- The Advertising Council, in partnership with Autism Speaks, announced today the launch of a new series of public service advertisements (PSAs) featuring professional golfer Ernie Els, and his six year old son, Ben, designed to raise awareness about autism and...

AAID Hails Florida Court Verdict Allowing Advertising of Bona Fide Dental Credentials

CHICAGO, April 8 /PRNewswire/ -- A Florida judge has ruled that a state law restricting how dentists can advertise credentials issued by bona fide professional organizations is unconstitutional and violates the First and Fourteenth Amendments of the US Constitution. The American Academy of Implan...

Nuvilex, Inc. Announces New Pricing for Cinnergen and Launch of dLife Advertising and Promotion Campaign

CHERRY HILL, N.J., April 8 /PRNewswire-FirstCall/ -- Nuvilex, Inc. (OTC Bulletin Board: NVLX.OB), formerly eFoodSafety.com, an emerging healthcare consumer products company with a portfolio of aesthetics, dermatology, environmental and nutraceutical products, announced today that it intends to red...

Hallmark Cards Increases Investment In Cards For a Cure™ with Major Advertising and PR Campaign for Mother's Day 2009

Third year's annual programme sees bigger than ever commitment to marketing spend Hallmark Cards today unveiled its plans for a major TV advertising, PR and marketing drive in support of its annual 'Cards For A Cure™' campaign. This will be the third year of the highly successful programme...

Bausch & Lomb's Crystalens to be Featured in Florida Advertising Campaign.

Florida's Baby Boomers and Seniors Are Target Audiences for Unique Vision Correction Product ALISO VIEJO, Calif., Feb. 4 /PRNewswire/ -- Bausch & Lomb, the global eye health company, announced today that a new advertising campaign has been launched in six Florida markets that will educate...

America's Egg Farmers Launch New Incredible Edible Egg(TM) Advertising Campaign Focusing on 'Body And Mind'

PARK RIDGE, Ill., Feb. 3 /PRNewswire/ -- America's egg producers are unveiling "Incredible People," a new integrated advertising campaign in support of the incredible edible egg(TM). The campaign reminds Americans that the all-natural, high-quality protein in the eggs they love provides them w...

Outdoor alcohol advertising and problem drinking among African-American women in NYC

January 12, 2009 -- New research conducted at Columbia University Mailman School of Public Health indicates that the advertising of alcohol in predominantly African-American neighborhoods of New York City may add to problem drinking behavior among residents. Prior studies have shown that alcohol a...

Accuray Receives Prestigious Awards for 2008 Advertising Campaign

ADDY and Telly Awards Honor CyberKnife Print and TV Ads SUNNYVALE, Calif., Jan. 7 /PRNewswire-FirstCall/ -- Accuray Incorporated (Nasdaq: ARAY ), a global leader in the field of radiosurgery, today announced the company has received three prestigious awards for its 2008 advertising campaign...

Californian Files Contact Lens Solution False Advertising Class Action Against Advanced Medical Optics, Announces the Schmidt Firm, LLP

Complaint Charges Consumers Have Been Misled into Purchasing Brand Name Product Identical to Less Expensive Solution Manufactured by AMO for COSTCO Santa Ana, CA (PRWEB) December 22, 2008 -- The Schmidt Firm, LLP in Dallas, Texas announced today that Southern Californi...

Video: The Advertising Council and Autism Speaks Launch New PSAs to Raise Awareness of Autism

Grammy Award-Winning Recording Artist Toni Braxton and Her Son Featured in TV and Radio Ads NEW YORK, Dec. 10 /PRNewswire/ -- The Advertising Council, in partnership with Autism Speaks, announced today the launch of a new series of public service advertisements (PSAs) featuring Grammy awa...

Ronald Pantello, Harry Sweeney, and David Wood Voted Into Medical Advertising Hall of Fame.

NEW YORK, Nov. 21 /PRNewswire/ -- The general membership of the Medical Advertising Hall of Fame voted to induct three new individuals at their Annual Awards Dinner to be held February 10, 2009 at the Pierre hotel in New York. A Lifetime Achievement Award will also be given. The 2009 induc...

Researchers: Ban on fast food TV advertising would reverse childhood obesity trends

BETHLEHEM, PA (November 19, 2008) A ban on fast food advertisements in the United States could reduce the number of overweight children by as much as 18 percent, according to a new study being published this month in the Journal of Law and Economics . The study also reports that eliminating the ...

Christopher & Dana Reeve Foundation Launches First-Ever National Advertising Campaign

The Reeve Foundation debuts new national ad campaign giving consumers a look into the world of paralysis SHORT HILLS, N.J., Nov. 3 /PRNewswire/ -- The Christopher & Dana Reeve Foundation has announced the launch of its first-ever national advertising campaign. The campaign presents an edgier...

Autism Speaks, CDC and The Advertising Council Launch Program to Educate Teachers About Importance of Early Intervention for Autism

Autism Speaks, in partnership with the Ad Council and the Centers for Disease Control and Prevention (CDC), launch a new educational tool kit, Talking to Parents About Autism, designed to promote early intervention and encourage educators to speak to a child's parents if they suspect a developmen...

Medical Advertising Agency Healthcare Success Strategies Wins Two Gold Awards

Medical advertising agency, Healthcare Success Strategies, received two prestigious awards for excellence in medical advertising and medical commercials, taking Gold honors in both the 2008 Aster Awards and the 25th Annual Healthcare Marketing Report Healthcare Advertising Awards. ...

Prescription Drug Advertising Subject of New FDA Web Site for Consumers

ATLANTA, Sept. 5 /PRNewswire/ -- EthicAd, a nonprofit organization devoted to improving public health through consumer education, announces the launch of a new FDA Web site created to help the general public better understand direct-to-consumer (DTC) advertising of prescription medications. Th...

CIGNA Launches National "It's Time to Feel Better" Advertising Campaign to Support Health Service Mission

CIGNA, the health service company, launched its new national marketing campaign today with advertisements in the Wall Street Journal. Supported by Doremus, the global communications network, the campaign will be the largest in CIGNA's history, and recognizes that while the current health car...

IPRO Receives Google Advertising Grant

In-kind Donation to be Used for Consumer Outreach LAKE SUCCESS, N.Y., May 29 /PRNewswire/ -- IPRO, an independent, not-for-profit organization that evaluates and works to improve the quality of health care, announced today that it has received a grant through Google's AdWords progra...

Pennsylvania Attorney General Corbett Announces a Multi-state, $58 Million Settlement With Merck Over Deceptive Advertising Concerning the Safety of Vioxx

HARRISBURG, Pa., May 20 /PRNewswire-USNewswire/ -- Pennsylvania, along with 28 other states and the District of Columbia, reached a $58 million settlement, the largest ever for a multi-state consumer protection drug case, with Merck over allegations of deceptive advertising related to the drug...

Cadient Group Continues Winning Streak; Receives Multiple Honors at 2008 Pharmaceutical Advertising and Marketing Excellence Awards

Cadient campaigns take home awards for Best New Product Introduction and Best Interactive Consumer Campaign WEST CONSHOHOCKEN, Pa., May 6 /PRNewswire/ -- Cadient Group, the premier strategic interactive marketing agency serving the healthcare industry, announced today it rece...

Flashpoint Medica Named Agency of Year by Medical Advertising News

Innovative Thinking, Powerful Creative Drive Success NEW YORK, April 29 /PRNewswire/ -- Flashpoint Medica, a full-service advertising and brand-development firm and member of the Omnicom Group (NYSE: OMC ), was named Agency of the Year, Category III by Medical Advertising News at th...

Cadient Group Receives Multiple Awards at 2008 DTC National Advertising Awards

Cadient campaigns take honors for Best Non-Branded Web site, Best Branded Pharmaceutical Web site, and Best Digital Media Campaign WEST CONSHOHOCKEN, Pa., April 24 /PRNewswire/ -- Cadient Group, the premier strategic interactive marketing agency serving the healthcare industry, announced...

BioElectronics Corporation's New Commercial Airing Nationally Advertising Initiative Will Reach 15,000,000 Homes Nationwide

FREDERICK, Md., April 9, 2008 /PRNewswire-FirstCall/ -- BioElectronics Corporation, (Pink Sheets: BIEL), announced today that the company will start airing a new commercial for its ActiPatch (TM) technology on Bloomberg Television, April 14, 2008. The company has initiated an advertising contr...

Oscar-Nominated Filmmaker Alejandro Gonzalez Inarritu Directs New Meth Project Advertising Campaign

Groundbreaking project credited with dramatic reduction in Meth use PALTO ALTO, Calif., April 1, 2008 /PRNewswire/ -- The Meth Project today unveiled its new advertising campaign, including a series of television ads directed by critically acclaimed filmmaker Alejandro Gonzalez Inarritu, the...

RxPop.com Wins Prestigious Internet Advertising Competition

Web Marketing Association honors website for 'Best Pharmaceutical Interactive Application' LONGVIEW, Texas, March 25 /PRNewswire/ -- There's no question that advertising promotes a highly competitive, volatile environment. But given the recent spike in Internet ad spe...

Cadient Group Receives Multiple Nominations for 2008 DTC National Advertising Awards

Cadient campaigns nominated for Best Non-Branded Web site, Best Branded Pharmaceutical Web site, and Best Digital Media Campaign WEST CONSHOHOCKEN, Pa., March 10 /PRNewswire/ -- Cadient Group, the premier strategic interactive marketing agency serving the healthcare industry, announced ...

Dannon Activia Launches Thought-Provoking Advertising Campaign Featuring Jamie Lee Curtis

Bringing celebrity recognition to encourage Americans to think, talk and care about digestive health WHITE PLAINS, N.Y., March 3 /PRNewswire/ -- Today, the Dannon Company unveiled a new advertising campaign for Activia featuring award-winning actress and passionate self-es...

Novartis and Sony Pictures Television International's Latin American Advertising Sales Group Launch Partnership to Create Multi-Media Platform for Breast Cancer Awareness, Detection, and Treatment in Latin America

MIAMI, Feb. 27 /PRNewswire/ -- Novartis and Sony Pictures Television International's (SPTI) Latin American advertising sales group today launched "SER," a breast cancer prevention and early detection campaign in support of Latin American women. The groundbreaking campaign combines Novartis' re...

CBS Outernet Partners With Lifeclinic International to Bring Interactive Health Programming and Advertising to Pharmacy Locations Nationwide

NEW YORK, Feb. 27 /PRNewswire-FirstCall/ -- CBS Outernet, a leading provider of customized digital media networks to retail locations; and Lifeclinic International, Inc., the world's leading supplier of freestanding, automated vital signs monitoring equipment, today announced a definitive part...

Transitions Optical Promotes Healthy Sight Through a Nationwide Integrated Advertising Campaign and the Launch of an Enhanced Consumer Web Site

New Campaign Showcases Latest Photochromic Technology Available and Transitions' Ongoing Commitment to Consumer Education PINELLAS PARK, Fla., Feb. 12 /PRNewswire/ -- In an effort to heighten consumer awareness of the importance of healthy sight, Transitions Optical, Inc. is debuting...

St.Vincent and Publicis Indianapolis Receive National Service Industry Advertising Awards

Long-time local partners cite proprietary research, strategic planning and superior creative as keys to their success INDIANAPOLIS, Jan. 31 /PRNewswire/ -- On the heels of winning two major national advertising awards at the Consumer Health World Conference in Chicago this fall, S...