Market

Corn prices and ethanol: Are the markets flaky - or working as they should?

- About eight percent of the weight of a box of corn flakes is corn. Less than five percent of the price of a box of corn flakes represents the cost of the corn - the rest is transportation, packaging, Super Bowl commercials, little plastic-wrapped toys for your kids, and more. Heck, the price of the box alone probably exceeds the cost of the co...

Drug innovation beats marketing, patents and mergers

While Genentech had revenues of $4.6 b...

Reforming FDA: Focus on safety, let market judge efficacy

The primacy of efficacy over safety seems to be so deeply integral to the system that it mig...

Internet-enabled niche markets take center stage

An entire conference, , is centered on what some are calling a seismic shift toward niche...

GE Healthcare leads compact ultrasound market

Klein...

Tech upstart VoVision could disrupt the voice-recognition market

Hager, co-owner of an early-stage Madison business called , has ambitious plans for his Web-based, voice transcription technology, whi...

TomoTherapy sees sustained market advantage

Robertson, chief executive officer of TomoTherapy, exudes confidence that the Hi-Art System, the company's radiation therapy platform, will continue to be a...

Can a talent market work inside organizations?

Lately, I've been hearing this old Rolling Stones standard from the Sixties as a part of a television commercial for some brand of financial services targeted at Boomers with bloated bank balances (regretably only a half-accurate description of me). While this ad...

Risks and returns: Building a search engine marketing portfolio

Managing a search engine marketing campaign effectively is a lot like managing any investment portfolio: you want...

NimbleGen extends research market reach

The license agreement will allow NimbleGen to commerci...

Online communities may be next business market

Ramakrishnan, a vice president and research fellow at But if his preference trumps hi...

Global information firm reaches diverse markets

"There is information about location everywhere," said Rooney, founder and president of Earth Information Technologies, Corp.<...

Merge files financial reports by market opening

The medical imaging and software developer was given an Aug. 29 deadli...

Some great insights into the current Mergers & Acquisitions Market

From topics such as "maximizing...

Midwest retains dominant role in 2005 world medical device market

Although definitive numbers on the size of the total medic...

Software piracy declines in emerging markets

The BSA, an international association o...

Marketers advised to engage "search economy"

This year's conference, which is being held at , is dedicated to helping atten...

StrandVision markets digital signage to K-12 schools

will market a Web-based signage system that uses existing televisions to distribute daily school annou...

TDS trades markets to gain Duluth presence

TDS Metrocom, a telecom serving five states with headquarters in Madison, said it has agreed to trade five markets to a Portland firm for Duluth, Minnesota. In exchange for acquiring most of the customers Integra Telecom Inc. has in the Duluth area, TDS will hand over Fargo and Grand Forks in North Dakota, and Little Falls, Nisswa and Fergus Falls in Minnesota. Though needing federal and...

The write stuff: marketing with articles

Good content attracts good traffic. On an average day, 68 percent of all American adults are on the Internet, according to the . While online, th...

Third Wave CEO steps aside as company departs research market

"I came to Third Wave and stayed for a specific purpose," Puisis said in a statement. "With a new business model and an upgraded, highly-skilled...

Though Weakening, Biotech IPO Market Still Viable, Burril & Co. Says

These lists allow me to arrange information into tidy boxes in some meaningful order for others (or at least to make better sense out of the information for myself). While my list propensity didnt come from David Letterman, his show enlightened me about how li...

StrandVision signs joint marketing agreement with Pacific Signage

Under the agreement, StrandVision resellers and customers will be prov...

Criticare gets OK to market portable cardiac monitor

The system is intended to monitor physiological parameters of patients within any healthcare environment. Its design allows a variety...

Fiserv expands services to health plan market

Fiserv Health, an operating group of Brookfield, Wis.-based Fiserv, Inc., will expand its services to the health plan marketplace with an administration and financial application, the company announced Tuesday. Through a multi-year agreement with EDS, will use the MetaVance Administration & Finance Application and hosting services,...

CPM contributes marketing program to Michigan hospital

St. John used the CRM solution to promote its collaboration with the Un...

Midwest large cap life sciences mostly outperform market

Dow Jones down 3 percent Nasdaq National Market down 8 percent Nasdaq Biotech down 16% percent Amex Biotech do...

MyWeather names new president, marketing officer

Baird went to Carleton College and began his career working in public affairs for former Wisconsin Governor Martin Schreiber. He has served as vice resident of sales and operations for Renaissance Learning, a major K-12 technology comp...

Top 20 big pharmas represent majority of world pharma market

Though the number of drug blockbusters is on the rise as key Big Pharma companies increasingly globalize their product launches with massive sales forces and globalized pharmaceutica...

Alzheimer's drug market to hit $5.5 billion by 2009, study says

Toronto-based Pharmaceutical manufacturers profiled in Millennium's study, entitled "Global Markets for Alzheimer's Disease Medications 2005," include Pfizer, Shire Pharmaceuticals and Nova...

Johnson Controls weathers auto market and increases sales

That's up from $158 million net on $6.3 billion in sales for the same quarter a year ago. "We have faced unprecedented challenges in recent months in the automotive industry and as a result, have...

Midwest shares in stock-market bloodshed as biotechs falter

The stock market, on the other hand, is in the midst of a major blizzard! Results for the first quarter were not pretty almost uniformly across the board. Only the Dow Jones Industrials fared better than o...

Cellular Dynamics hits market with UW research heavyweights

Three noted UW-Madison biotech researchers, including stem-cell pioneer James Thomson, have begun construction on a laboratory to house a new drug screening company in Madison's In partnership with Tactics II Ventures LP, a venture capital firm that specializes in early-stage life science companies, UW researc...

Balance-sheet success leads to hunt for market dominance at Merge

The Milwaukee-based maker of radiology information system (RIS) and picture archiving and communications system (PACS) software for health-care providers reported record fiscal results this week for the quarter and fiscal year ended December 31, on the strength of new st...

UW-Whitewater center helps inventors get to market

WISC was created...

Advertising ambassador explains the reinvention of marketing

A University of Wisconsin student (and cohort of former Madison Mayor Paul Sogli...

Whats Hush-Hush Marketing?

But in a very large majority of cases, what is missing is the proof about who real...

Interview with Medical College of Wisconsin Research Foundation's new director of marketing and licensing

Dr. Carl Clark illustrates how large the fish were is expanding its efforts to commercialize the products of its research. It reached an important milestone July 1, when Dr. Carl Cla...

Wisconsin giant continues to dominate the health care IT market

, where companies are ranked by their health care IT rev...

Fire up your marketing by delegating

What one thing, if done extremely well, is a powerful key to highly successful marketing in technology commercialization organizations? And what, if done poorly, is an enormous marketing obstacle? The answer is delegation. How well you delegate will have a direct impact on how effectively you are able to commercialize your technology. In this article I will share some delegation tips on how to ma...