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Branding in Biological Technology

Global branding is now a war

Globalization is at a crossroads, and businesses are entering into a major war. We must take some very aggressive action because at this very second, we have already entered a new front line where there are brand-new rules for this brand-new world in this brand-new mega-search-engine-driven e-com...

Global branding is easy with global trademarks

Today, a properly structured and truly protected global trademark is worth a ton in gold. For this reason, a single name fully guarded for its iconic personality with a top-level protection plan and equipped with a matching dot-com is the most sought-after commodity. Lets face it; such a name ...

Global Internet branding of technology companies

The Internet highway is a free medium, just like the roads and all the highways. Somehow there are those who walk on the roads and those who run, some drive taxis, others drive Ferraris orrace tractor-trailers. To each his own. They are all free and so are the maps. Thank heaven. This brings u...

Is corporate branding key for IPOs?

For any corporation with plans to hit the markets with an IPO in 2005 or beyond, here are some key points. Just like how your latest technology and your other corporate assets are essential to develop great financials for a potential IPO, your corporate image and brand name recognition are equall...

Lost in translation: corporate branding

Is your corporate image sending messages of love, hate, profanity or sobriety? No matter how and where you travel, with or without your products or your corporate image, the chances are that a lot of your marketing messages are getting lost in translation as they make their way around the globe. ...

The black hole of corporate branding

The term branding started out in the Dark Ages, where marks were burned onto cattle. On ever-so-slowly-evolving minds of the Homo sapiens this word also made a solid impression and provides a daily dose of comfort. Belonging to a product and a brand name, offering taste and vanity offers a secu...

A final word on branding

Pregnant mothers are being pooled to place ads on their round, shiny stomachs as part of "tummy branding." Some argue that this is how news is created. To some, this is "desperate branding" in action. Welcome to "guaranteed-to-fail branding," a process that ensures a top spot on the list of b...

Yongye International Announces Branded Store Network Increases Over 40% to 5,000 Stores

...e increased demand for its Shengmingsu branded products to its successful marketing strategies, tightly integrated advertising campaigns and effective branding efforts across its channels. Yongye promotes its products nationally and regionally through activities such as national commercials on CCTV-7, China's...

AIT Laboratories Announces Name, Brand Identity for New Division

...g work, she served as senior director of quality assurance at Bioanalytical Systems, Inc. AIT Bioscience partnered with Indianapolis branding firm Miles Design ( www.milesdesign.com ) to develop the new brand identity including the logo, marketing materials and website. Miles Design princip...

US Oncology Launches New Web Site

...d its new Web site, usoncology.com . In order to create an exceptional patient and customer experience, today's usoncology.com is part of a new branding effort to position US Oncology as a diversified company touching every aspect of cancer care. For the first time, usoncology.com offers pati...

Recent Graduates Finding BioTech & Pharmaceutical Jobs Easier Than Ever With The Launch of CampusRXBio

...nd non-technical roles. Employers have the opportunity to reach candidates cost-effectively and efficiently with direct email blasts, job postings and branding campaigns locally, regionally and nationally. For further information contact: Matt Casey CampusRXBio (617) 661-2613 x7144 # # # Read t...

BioStorage Technologies, Inc. Promotes Lori Ball to Senior Vice President and Expands Role

.... Ball joined BioStorage Technologies in 2007 as Vice President of Global Sales and Marketing, where she led worldwide sales as well as corporate branding and domestic and international marketing. In her new role, Ball will now oversee operations, logistics, sample handling and processing, information te...

Yongye Biotechnology Announces Preliminary Results for Fiscal Year 2008

... own any of its branded stores. Yongye works with distributors to target existing, independent agricultural stores which it believe meets its national branding criteria and then enters into agreements with storeowners through which the Company provides training about its products to storeowners and a computer...

Yongye Biotechnology International to Expand its Network of Branded Stores

...own any of its branded stores. Yongye works with distributors to target existing, independent agricultural stores which it believes meets its national branding criteria and then enters into agreements with storeowners through which the Company provides training about its products to storeowners and a computer...

onTargetjobs Offers Employers New Recruitment Solutions to Reach Local Career Candidates

...ition their career opportunities by both industry and specific geographic markets. We are also pleased to offer an incredible variety of complementary branding and advertising solutions." About onTargetjobs Inc. ( www.ontargetjobs.com ) OnTargetjobs (ontargetjobs.com) is the parent company of BioSpa...

Sangart, Inc. Announces Key Executive Appointments and Company Restructuring

...wealth of experience ranging from marketing and sales for larger pharmaceutical companies to advising small biotech companies on overall branding and commercialization. Prior to Sangart, he was Senior Director of International Marketing for Pharmion Ltd. -- Kristine Figueroa, CCP, He...

Frost & Sullivan Recognizes Martek Biosciences for Unique and Customer-Focused Strategies With Customer Value Enhancement Award

...stomer Value Enhancement Award. This award is in recognition of Martek's long-standing, successful customer relationships and innovative marketing and branding initiatives that have helped to establish the company as a leading global provider of DHA omega-3 products. (Logo: http://www.newscom.com/c...

Backe Digital-Brand-Marketing Blends Traditional Advertising with Expanded Digital Services

... Backe Digital-Brand-Marketing, ( http://www.backemarketing.com ), a hybrid branding company and interactive agency based in suburban Philadelphia, PA. (Logo:... most of their resources," said John Backe, President and CEO of the hybrid branding company and interactive agency. "We're excited about working with clients w...

Robert Cantu Appointed Vice President of Pierpoint International

... Leader in Diversity, Military and Campus Recruitment, and Employment branding joins Pierpoint International as Global VP of Recruitment Operations and Diversity San Jose, CA (PRWEB) October 20, 2008 --...

Letter to Shareholders from the CEO and Chairman of the Board of Yongye Biotechnology, Inc.

...model, which employs a sales network of branded stores that are owned and operated by independent, local entrepreneurs but utilize a consistent Yongye branding and promotional model, is another key cornerstone of our success. This year our goal was to significantly grow our branded store count and distributio...

Best Practice Database Supports Bio-Pharma Product Launch

...m/dr329.htm . Key topic areas in the research include: -- Coordinated Marketing Efforts -- Patient Advocacy -- Disease Awareness -- Condition branding -- Market Preparation -- Disease State Critical Success Factors -- Managing Disease Perception -- Educating the Market on New Mechanism of Action ...

Abt Associates Ranked One of Top 20 U.S. Market Research Firms

...c policy, consumer products/services, media, telecommunications, transportation, utilities, and health care research. The firm has strong expertise in branding and customer satisfaction/loyalty. Abt SRBI provides a full range of market research capabilities, from sample design and instrument development, to d...

EnzySurge, Maker of DermaStream(TM), Completes Funding Round of US$4 Million

..., with focus on a disciplined market launch, increasing market penetration, and establishing strategic partnerships. We have also recently completed a branding process and have launched our new Web site http://www.dermastream.com . We are experiencing a growing interest from leading players in the wound care...

Online Career Service Turns Focus to 'Switching Gears'

...gator includes a companion book and a 1 year renewable subscription to the user's data. This organic, reflective tool helps with ongoing interviewing, branding and career change by peeling back personal and professional layers to create a vision of future direction and purpose. "We believe that personal qua...

Informed Medical Communications Hires New Vice President of Marketing

... someone with Scott's qualifications and enthusiasm join our organization in this capacity," said Steve Budd, CEO of IMC. "Scott's proven expertise in branding and marketing strategy coupled with his experience on both the client and service side of the table provides a perfect fit as we continue to grow our ...

Former GE, Kodak and SGS Executive Dan Kerpelman to Join Bio-Optronics as President and CEO

... and SGS will be a tremendous asset to the future growth of the company." Later this month, the company will introduce a new corporate logo, product branding scheme and website, emphasizing its focus on innovative healthcare workflow technology. About Dan Kerpelman Dan Kerpelman has thirty years of prof...

Sigma-Aldrich Announces the Integration of Riedel-De Haen Into Core Product Brands

... Move Marks a New Step in the Company's Global branding Strategy ST. LOUIS, April 30 /PRNewswire-FirstCall/ -- Sigma-Aldrich (Nasdaq: SIAL) today announced the full integration of its Riedel-de Haen(R) La...

La Jolla Institute for Allergy & Immunology Wows With New Website

... LOS ANGELES, April 11 /PRNewswire/ -- Specto Design (http://www.spectodesign.com ), a leading Los Angeles branding and web design company has reinvented the website for a world renowned biomedical research institute. (http://www.liai.org ) "This is a great exam...

Ganeden Biotech Takes Sustenex(TM) National with GanedenBC30 Probiotic

...ents to the success of a probiotic. "We plan to emphasize the uniqueness of the strain of Bacillus coagulans that we have identified and patented by branding it GanedenBC30 Probiotic," said Ganeden Biotech President Andy Lefkowitz. "The new brand logo will be visible on the Sustenex(TM) package as a clear i...

Cardiac Science Unveils Major Brand Change; Strategy to Lift Brand Awareness

... or implied in such statements. Factors that could cause or contribute to such varying results and other risks include the risk that the Company's new branding initiative may not result in more effective marketing, or increase sales, of the Company's products and services and may not save the Company money, a...

Advanced Life Sciences Announces Fourth Quarter and Full Year 2007 Financial Results

...lary and benefit expense and $330,000 in non-cash compensation expense related to stock option issuances. Marketing expenses related to the branding of cethromycin increased $235,000 over 2006, the result of a larger presence at key scientific meetings throughout the year. Facilities ...

Imagenetix Reports Results of Offer to Extend Warrants

...his offering. The change in the call provision will allow us to raise additional capital, as the stock price increases, which we can use to expand our branding efforts and for the development of new products." About Imagenetix Based in San Diego, California, Imagenetix, (OTC Bulletin Board: IAGX) is an in...

Good Neighbor Pharmacy Joins with Diversified Racing Solutions to Enter NASCAR Nationwide Series in 2008

... be responsible for the racing team. In addition, GNP will fund country-wide community outreach activities that compliment the racing schedule. "The branding of the Good Neighbor Pharmacy car demonstrates AmerisourceBergen's commitment to independent pharmacy and NASCAR," said Dave Neu, Senior Vice Presiden...

BioSpace Launches 2nd Edition of Southern Pharm(TM) Hotbed Campaign

...ed the 2nd Edition of the Southern Pharm(TM) Hotbed Campaign this morning for the life science community of the Southeastern United States. The unique branding and awareness campaign highlights the organizations that constitute the dynamic biopharmaceutical industry in the states of Alabama, Florida, Georgia,...

Employer Brands Require More Than Slick Marketing

...image will most likely NOT be delivered in the real world experience. Whats your company handprint? The most critical challenge related to employer branding is discovering and articulating your companys unique identity your handprint. This is more than simply creating and marketing an image. Once you know...

Traveling the I-Q Corridor: Upper Midwest technology future is bright

... the business deals are less picked over than those they may find on the East and West coasts of the United States. The I-Q Corridor is more than a branding slogan. Its a place where Midwest technology, values and people meet the global economy. ...

Mr. Jackson Goes to Washington

...Wisconsin. These meetings also involved discussions about regional economic branding efforts by the CORE Coalition (a regional branding organization) as well as how we can increase federal funding for the emergi...

What If We Cut Our Own Path?

...other then stand back and watch all the what if we? discussions that would flourish. What if we set our own path, playing to our own strengths, and branding ourselves in creative ways? What if Wisconsin ended up being a state others would want to copy two decades from now? What if??? ...

Why not brand for an entire century?

...ennies a day on a URL but thousands on promotional branding each day, then the question is how good is your do... How long will the name match to your current branding model? Are you successfully projecting the right i...d why do you need highly strategic, long-term name branding solutions? Right now, this very second, Web sites ...

MyWeather announces availability of customizable desktop application

...ion is displayed: tray icon, slimline mode and/or full mode. The ability to display information in different modes is intended to maximize the time branding and messages remain visible on the desktop. Positions are built into the slimline mode to allow messages to always be present on screen and into the m...
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