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Tag: "marketing" at medical news

Organic Food Fever Catches Up In Delhi

...od at doorsteps, said his team was also planning a marketing strategy to increase sales. "We are planning count...er Organic and Agro Products, spelling out another marketing strategy. Adding another twist in favour of organic food, Shiva said it was because of the lack of ...

Viagra Marketing Campaign, ‘a Cause of Concern’, Say Anti-AIDS Grop

...Viagra manufacturers to put an end to the ‘warped’ marketing campaign that essentially// pushes the drug’s use ... AIDS. Pfizer Inc., has been quick to defend its marketing strategy, explaining that the campaign does not advocate the use of Viagra as a recreational drug. O...

Bharat Biotech Launches Anti-Rabies Vaccine

...billion," said Ella. BBIL has created a dedicated marketing division christened IMMUTIKA (Immunisation and Tika) to promote vaccines. Source-IANS...

More Men Prompted for Syphilis Tests

...s published in PLoS Medicine, an innovative social marketing campaign called "Healthy Penis," //which used humo...ons strongly suggest that the Healthy Penis social marketing campaign was effective in augmenting syphilis testing and increasing syphilis awareness and knowledg...

CDC Uses Advertising Campaign to Get Kids Moving

...campaign “VERB: It’s what you do,” a national mass marketing program that promoted physical activity among chil...oore said the study shows there is a role for mass marketing in improving health behaviors. “We say to the food industry to quit marketing [unhealthy food] to ch...

Ranbaxy Gets FDA Approval for Hypertension Drug

...d subsidiary Ranbaxy Pharmaceuticals Inc (RPI) for marketing its products in the US. "The Office of Generic Drugs of the US Food and Drug Administration, has determined the Ranbaxy formulations to be bioequivalent and have the same therapeutic effect as that of the reference listed drug Tenormin of AstraZen...

Lupin Gets Tentative Nod from FDA for Antidepressant Drug

...approval, which is expected upon expiration of the marketing exclusivity (of Pfizer's Zoloft) for the product in February 2007," a company statement said here Tuesday. This is Lupin's 18th Abbreviated New Drug Application (ANDA) to have received US FDA approval till date. The company is a leading global p...

Rajasthan Doctors to Prescribe Medicines by Generic Name

...icines are generally costlier due to packaging and marketing expenses. "Generic medicines are sometimes cheaper than branded medicines, but the active ingredient that produces the therapeutic effect of the medicine is the same in both," said a doctor here. The treatment could become 40-50 percent cheaper ...

WHO on an Anti Rabies and Snake Bite Mission

... a uniform standard in the production, quality and marketing of therapeutic sera all over the world is needed. Thirdly transfer of latest development and technology to the developing countries is vital. WHO plans to bring an effective solution to all these issues. JYT...

Binge Drinking Excessive Among Less Educated Middle-aged Women

...th higher incomes could be a reason. Aggressive marketing also could be a reason as liquor makers target well-incomed professionals by creating smarter drinking lounges and using more powerful advertisements. In the case of lesser-educated women, they are likely to curb excessive drinking at younger ages d...

Synova Acquires Rights to Today Sponge Contraceptive, Plans Advertising Campaign

... a three-pack. Synova plans to begin an aggressive marketing campaign to inform consumers that 'the sponge is back,' Synova CEO Stephen King said. The first 120 days of the campaign will focus on public relations and Internet advertisements and will be followed by television, radio and print advertisements ...

South Africa Gets Tough on Smoking

... pending with the committee will also restrain the marketing of tobacco products and smoking joints. The tobacco companies often utilize clubs and beaches to host parties to promote tobacco products. The industry fears that strict legislation might increase illegal operations, inducing dealers to evade the l...

Support Claims With Science Not Magic, Beverage Owners Warned

...n 2004 with the aim of curbing deceptive labeling, marketing campaigns or other practices that potentially harm consumers' health. In addition Richard Blumenthal the Attorney General for Connecticut has given a week to the company, which is an amalgamation of Coca-Cola and Nestle to produce scientific proof ...

Ayurveda Firm's Name Change Irks Experts

...sm industry. "This name change is nothing but a marketing strategy, which has been well thought out by the company. This is of course not right but then is there anything that can be done against it?," asked Vasudevan Nampoothiri, principal of the Ayurveda College here. Arunkumar clarified that Kerala Ay...

FDA Clears Breast Cancer Specific Molecular Prognostic Test

...od and Drug Administration (FDA) today cleared for marketing a test that determines the likelihood of breast cancer returning //within five to 10 years after a woman's initial cancer. It is the first cleared molecular test that profiles genetic activity. The MammaPrint test uses the latest in molecular techn...

FDA Clears Critical Limb-Saving Vascular Device

...d Drug Administration (FDA) today cleared for U.S. marketing a vascular shunt, a medical device that can help save the arms and legs of soldiers critically injured// in combat as well as individuals in other trauma settings and emergency situations. FDA reviewed the Temporary Limb Salvage Shunt (TLSS), made...

Free Condoms Distribution to Prevent HIV in Washington

...trict is 'going to have to do a really good social marketing campaign so people will become accustomed to the colors and packaging and realize these are reliable condoms.' This first batch of condoms expires in 2011. Source-Kaiser Family Foundation...

Drug Companies Should Not Have a Monopoly Over Clinical Trial Data

...that originally registered the drug to approve the marketing of the generic, and so these generic manufacturers must carry out their own safety and efficacy studies. Generic manufacturers are thus obliged to repeat clinical and preclinical trials—something that takes time and is costly. More importantly, say...

A New Guide to Choosing the Right Vitamin Supplement

...it’s safest not to exceed the DV at all. Ignore marketing gimmicks. It doesn’t matter whether vitamin C is derived from organic rose hips or synthesized in large batches in a laboratory; your body will use the resulting product similarly. Also, if you’re not sensitive to specific ingredients, such as wheat,...

Call for Rotavirus Vaccine Funding

...irector for CSL Biotherapies, one of two companies marketing the vaccine in Australia, said it would cost the Government $25 million to $28 million a year to fund it. However, she estimated the vaccine would save the health-care industry up to $30 million a year in the cost of treating the virus. "On avera...

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