CEOs Need an Advertising Check Up or Second Opinion
... expenditures, said to me: 'John, I spent five million dollars and I still don't know what we got for our money.' This reminded me of the famous dictum by John Wanamaker, the inventor of the department store, when he said: 'I know half of my money was wasted on advertising; I just don't know which ...Researchers unite to distribute quantum keys
... completely confidential, which can be sent along practical communication lines, made of fibre optics. Quantum indeterminacy, the quantum mechanics dictum which states that measuring an unknown quantum state will change it, means that the information cannot be accessed by a third party without ...Centralization mania takes over
... the same words come out of so many mouths. The only problem is that a dictum of "Above me localized, below me centralized" just doesn't work as an ... hands-on, day-to-day, by-the-business management. The architectural dictum becomes "Localized custom, centralized utility." Cool mantra, but without ...FDA: Tortoise, hare, or something else?
... approved. Safety takes a back seat As pointed out in previous columns, safety has always been a concern ever since Hippocrates laid out the dictum of First, Do No Harm. Ironically, however, as modern medicine began to deliver an ever increasing supply of medical miracles during the last century, ...