CEOs Need an Advertising Check Up or Second Opinion

... expenditures, said to me: 'John, I spent five million dollars and I still don't know what we got for our money.' This reminded me of the famous dictum by John Wanamaker, the inventor of the department store, when he said: 'I know half of my money was wasted on advertising; I just don't know which ...

dictum in Medical Definition

Hickam's dictum

... Hickam's dictum is a counterargument to the use of Occam's ... context of this method, the principle of Hickam's dictum asserts that at no stage should a particular ... evidence. A key reason for using Hickam's dictum as a limiting principle to that of Occam's razor ...

dictum in Biological Technology

Researchers unite to distribute quantum keys

... completely confidential, which can be sent along practical communication lines, made of fibre optics. Quantum indeterminacy, the quantum mechanics dictum which states that measuring an unknown quantum state will change it, means that the information cannot be accessed by a third party without ...

Principle of Recursive Genome Function Supersedes Dogmas; By Andras Pellionisz, Online Ahead of Print; (Scientific Visionary Vindicated)

... of molecular biology" (Crick, 1956) or the misnomer of "junk" DNA (Ohno 1972), since they never believed them in the first place. The dictum claiming that a flow of information from proteins back to DNA "never happens" or the idea that 97.8% of the human genome should be ...

Centralization mania takes over

... the same words come out of so many mouths. The only problem is that a dictum of "Above me localized, below me centralized" just doesn't work as an ... hands-on, day-to-day, by-the-business management. The architectural dictum becomes "Localized custom, centralized utility." Cool mantra, but without ...

FDA: Tortoise, hare, or something else?

... approved. Safety takes a back seat As pointed out in previous columns, safety has always been a concern ever since Hippocrates laid out the dictum of First, Do No Harm. Ironically, however, as modern medicine began to deliver an ever increasing supply of medical miracles during the last century, ...

dictum in Biological Definition

Cryptozoology

... a rigid World view disallows many academics from accepting evidence contrary to their preconceptions. Georges Cuvier 's so-called "Rash dictum " is sometimes cited as a reason that researchers should avoid "rash" conclusions: In 1821 , Cuvier remarked that it was unlikely for any large, ...