( NORTHVALE N.J.--(BUSINESS WIRE)--Jun 1...)Ivivi's PEMF Technology Significantly Improves Neuron Survival in,Parkinson's Disease Model, Study Finds,Health

NORTHVALE, N.J.--(BUSINESS WIRE)--Jun 12, 2007 - Proprietary Pulsed Electromagnetic Field (PEMF) technology, developed by Ivivi Technologies, Inc. (AMEX:II), improved neuron survival in a standard animal cell model of brain inflammation, researchers reported today in a platform presentation at the Bioelectromagnetics Society (BEMS, http://www.bioelectromagnetics.org) Annual Meeting, in Kanazawa, Japan. Inflammation is associated with neuron death that occurs in Parkinson's disease and other neurodegenerative conditions in humans. The preliminary data, from studies conducted by Dr. Diana Casper, neurobiologist at Albert Einstein College of Medicine (NY), indicates that certain PEMF therapies could be neuroprotective.

"Dopaminergic neurons, which die in Parkinson's disease, are clearly susceptible to inflammation," said Dr. Diana Casper. "If we could keep sufficient numbers of them alive, we possibly could keep patients from exhibiting the symptoms associated with Parkinson's. In this model, PEMF signals appeared to both reduce levels of inflammation as well as protect neurons from inflammatory effects."

"Dr. Casper's work demonstrated that our PEMF signals doubled neuron survival in cultures that were subjected to inflammation-creating chemical insult," commented Sean Hagberg, Ph.D., Chief Science Officer, Ivivi Technologies. "While the primary pathological events in neurodegenerative conditions such as Parkinson's disease are still unknown, the potential to delay or prevent the death of dopaminergic neurons could provide new opportunities for Ivivi."

Andre' DiMino, Co-CEO, Ivivi Technologies noted, "This neurological study confirms our commitment to develop innovative, non-invasive and non-pharmacologic electrotherapies, targeting fundamental disease processes common to many of the most debilitating and challenging illnesses. Our mission is to expand applications of our proprietary electrotherapeu
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