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Clinical Trial Excellence: Shaping Markets Through Early,Communication of Clinical Trial Data

s MCOs are also looking for complex pricing information. One benchmarked company involves pharmacy directors in ancillary studies that look at utilization data, activities necessary for government or private payers and cost-benefit- ratios for the drug. -- Communicating to Consumers: One executive identified tailoring messages to community and patient advocacy groups by therapeutic area as the most innovative public relations activity. For example, the company hosts separate events for consumer and advocacy leaders in the community.

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