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7 Marketing Green Initiatives
7.1 Drivers of green marketing
7.1.1 Drivers of green marketing - suppliers
7.1.2 Drivers of green marketing - region
7.1.3 Drivers of green marketing - turnover
7.2 Marketing of green credentials
7.2.1 Marketing of green credentials - suppliers
7.2.2 Marketing of green credentials - region
7.2.3 Marketing of green credentials - turnover
7.3 Effective channels of promotion
7.3.1 Effective channels of promotion - suppliers
7.3.2 Effective channels of promotion - region
7.3.3 Effective channels of promotion - turnover
7.4 Industry leaders in sustainability
8 Appendix
8.1 Full survey results
8.2 Methodology
8.3 Contact us
8.4 About ICD Research
8.5 Disclaimer
List of Tables
Table 1: Total Global Medical Devices Industry Survey Respondents by Company Type, 2011
Table 2: Buyer Respondents: Job Role (%), 2011
Table 3: Buyer Respondents: Global Turnover (%), 2011
Table 4: Buyer Respondents: Region (%), 2011
Table 5: Supplier Respondents: Job Role (%), 2011
Table 6: Supplier Respondents: Global Turnover (%), 2011
Table 7: Supplier Respondents: Region (%), 2011
Table 8: Perception of Sustainability: Buyers (%), 2011–2012
Table 9: Perception of Sustainability: Suppliers (%), 2011–2012
Table 10: Perception of Sustainability: Region (%), 2011–2012
Table 11: Perception of Sustainability: Turnover (%), 2011–2012
Table 12: Sustainability in Business Functions: Buyers, 2011–2012
Table 13: Sustainability in Business Functions: Suppliers, 2011–2012
Table 14: Key Drivers of Sustainability: Buyers (%), 2011–2012
Table 15: Key Drivers of Sustainability: Suppliers (%), 2011–2012
Table 16: Key Drivers of Sustainability:
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