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mMitra, a Free Voice Messaging Health Advisory Service Launched for Pregnant Women & Mothers at Sion Hospital, Mumbai
Date:12/23/2013

month 12: One message per week

A timed and targeted behaviour change communication (BCC) is necessary to motivate people to adopt better antenatal, perinatal and infancy care practices. Counselling can lead to behaviour change only when the information is culturally specific, in the local language or dialect and reinforced by repetition over a period of time. A voice messaging service that disseminates information directly to the mother can improve and ensure that messages reach underprivileged, illiterate women and the most vulnerable group in urban India. Also, alternatives like text messages cannot be used in case of illiterate women and they also lack the emotional connect of voice messages.

About ARMMAN

ARMMAN primarily support poverty affected women and children, especially those women who are fighting with their fate to survive being single mothers, and work with the following vulnerable populations.  ARMAAN Welfare Foundation serves in the following areas like promoting health awareness, providing educational opportunities for children and supporting economic empowerment through small loans (microcredit) & training for women that facilitates entrepreneurship & fosters small business development.

About Glenmark Foundation

Glenmark Foundation (the CSR arm of Glenmark Group) has been actively engaged in strategising, implementing and creating social impact through community based programmes on issues related to Child Health and creating a Sustainable livelihood for the marginalized and vulnerable sections of our society. Glenmark Foundation is committed towards improving Child Health, which is its flagship CSR programme. Within the cause of Child Health it aims at addressing United Nation's Millennium Development Goal (MDG)-4 which is reducing child mortality.

The foundation has taken up projects in regions where both infant and child mortality is very high. I
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SOURCE Glenmark Pharmaceuticals Ltd
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