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mMitra, a Free Voice Messaging Health Advisory Service Launched for Pregnant Women & Mothers at Sion Hospital, Mumbai
Date:12/23/2013

& Lecturer at Sion Hospital during which I saw several women developing complications during pregnancy and child birth which could have been avoided had they received preventive healthcare  information during this critical period. Also, as Public Hospitals are usually overcrowded, offering appropriate counseling to pregnant women is a quite a challenge for the Doctors.  mMitra is developed to envoy like a loyal friend and companion that will gently guide the woman through pregnancy and infancy."

Ms. Cheryl Pinto, Director, Corporate Affairs, Glenmark, said, "When Armman approached us with this concept of delivering informative and medically relevant voice messages for pregnant women and mothers, we realized the enormous potential of this idea - how through smart use of available technology we can play a huge role in impacting lives. It's also a model that's scalable and can be replicated by any institution desiring to improve public health in our country." She further added, "Public Private Partnership between Glenmark NGO ARMMAN and Lokmanya Tilak Municipal General Hospital has resulted in this transformational solution created with the ultimate objective of reducing maternal and child mortality and infant morbidity among the less privileged pregnant women and new mothers."

To start off around 5000 women attending the antenatal clinic of Sion hospital will now receive mMitra Voice Messages as a part of their antenatal and infancy care over two years. Medically verified, individualized voice messages of 60 - 90 seconds (145 messages in all) in Hindi or Marathi will be sent directly to the mobile phones of each enrolled woman with the following frequency:

  • Pregnancy: Two messages per week
  • First week after birth: Once a day
  • Infancy until month 3: Two messages per week
  • Infancy month 3 -
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SOURCE Glenmark Pharmaceuticals Ltd
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