Navigation Links
mMitra, a Free Voice Messaging Health Advisory Service Launched for Pregnant Women & Mothers at Sion Hospital, Mumbai
Date:12/23/2013

MUMBAI, December 23, 2013 /PRNewswire/ --

First of its kind public-private partnership between an NGO, Corporate and Government Institution, coming together for a social cause

mMitra, a free mobile based Health Advisory Voice Messaging Service for pregnant women and mothers was launched at Lokmanya Tilak Municipal General Hospital (Sion Hospital) recently. Present on the occasion were Mr. Jayant Banthia (Ex-Chief Secretary of Government of Maharashtra), Dr. Ashwini Gandhi (Vice President, FOGSI), Dr. Aparna Hegde (Founder, Chairperson and Managing Trustee, ARMMAN), Ms. Cheryl Pinto (Director, Corporate Affairs Glenmark), Dr. Mamta Manglani (HOD, Dept. of Paediatrics, LTMGH) and other dignitaries.

     (Logo: http://photos.prnewswire.com/prnh/20130626/625083)

     (Photo: http://photos.prnewswire.com/prnh/20131223/659802 )

Targeted at the less privileged pregnant women and mothers, the mMitra service will provide comprehensive information on preventive care with an objective of reducing maternal and infant mortality and morbidity. These medically verified voice messages will be sent in relevant regional languages and have been researched and developed to create the desired impact on even uneducated women.

The implementation of this innovative project has been made possible due to public-private partnership between Glenmark - a leading pharmaceutical company, NGO - ARMMAN and Lokmanya Tilak Municipal General Hospital, a leading medical institution.

Dr. Aparna Hegde, MD and Founder, Chairperson & Managing Trustee, ARMMAN, said, "mMitra was born  from my experience of being a Doctor  & Lecturer at Sion Hospital during which I saw several women developing complications during pregnancy and child birth which could have been avoided had they received preventive healthcare  information during this critical period. Also, as Public Hospitals are usually overcrowded, offering appropriate counseling to pregnant women is a quite a challenge for the Doctors.  mMitra is developed to envoy like a loyal friend and companion that will gently guide the woman through pregnancy and infancy."

Ms. Cheryl Pinto, Director, Corporate Affairs, Glenmark, said, "When Armman approached us with this concept of delivering informative and medically relevant voice messages for pregnant women and mothers, we realized the enormous potential of this idea - how through smart use of available technology we can play a huge role in impacting lives. It's also a model that's scalable and can be replicated by any institution desiring to improve public health in our country." She further added, "Public Private Partnership between Glenmark NGO ARMMAN and Lokmanya Tilak Municipal General Hospital has resulted in this transformational solution created with the ultimate objective of reducing maternal and child mortality and infant morbidity among the less privileged pregnant women and new mothers."

To start off around 5000 women attending the antenatal clinic of Sion hospital will now receive mMitra Voice Messages as a part of their antenatal and infancy care over two years. Medically verified, individualized voice messages of 60 - 90 seconds (145 messages in all) in Hindi or Marathi will be sent directly to the mobile phones of each enrolled woman with the following frequency:

  • Pregnancy: Two messages per week
  • First week after birth: Once a day
  • Infancy until month 3: Two messages per week
  • Infancy month 3 - month 12: One message per week

A timed and targeted behaviour change communication (BCC) is necessary to motivate people to adopt better antenatal, perinatal and infancy care practices. Counselling can lead to behaviour change only when the information is culturally specific, in the local language or dialect and reinforced by repetition over a period of time. A voice messaging service that disseminates information directly to the mother can improve and ensure that messages reach underprivileged, illiterate women and the most vulnerable group in urban India. Also, alternatives like text messages cannot be used in case of illiterate women and they also lack the emotional connect of voice messages.

About ARMMAN

ARMMAN primarily support poverty affected women and children, especially those women who are fighting with their fate to survive being single mothers, and work with the following vulnerable populations.  ARMAAN Welfare Foundation serves in the following areas like promoting health awareness, providing educational opportunities for children and supporting economic empowerment through small loans (microcredit) & training for women that facilitates entrepreneurship & fosters small business development.

About Glenmark Foundation

Glenmark Foundation (the CSR arm of Glenmark Group) has been actively engaged in strategising, implementing and creating social impact through community based programmes on issues related to Child Health and creating a Sustainable livelihood for the marginalized and vulnerable sections of our society. Glenmark Foundation is committed towards improving Child Health, which is its flagship CSR programme. Within the cause of Child Health it aims at addressing United Nation's Millennium Development Goal (MDG)-4 which is reducing child mortality.

The foundation has taken up projects in regions where both infant and child mortality is very high. It is working at the grassroots with its NGO partners in Khandwa, Madhya Pradesh (Central) India, Sangner, Rajasthan ( North-West India) and in slums of Andheri in Mumbai, Maharashtra (West India), Solan District, Himachal Pradesh & in slums of Kibera, Nairobi, Kenya.

http://www.glenmarkpharma.com

 


'/>"/>
SOURCE Glenmark Pharmaceuticals Ltd
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. WAISMANN METHOD® Medical Director Voices Support for Fibromyalgia Awareness Day
2. Medical Marijuana Inc. (MJNA) Corporate Update on Industry Company Services and Future Development. First Audio-Webcast Interview With SmallCapVoice.com in Quarterly Series
3. Parent Project Muscular Dystrophy Endorses Senate Version of Prescription Drug User Fee Act After Patient Voice Strengthened
4. A New Audio Interview With Ronald Adams President Of Medical Alarm Concepts Holding, Inc., Is Now At SmallCapVoice.com
5. United Spinal To "Roll on Capitol Hill:" Voices Aim to Impact Federal Health Care Policy
6. Qforma Chief Technologist Honored as One of PharmaVOICE Magazines "100 Most Inspiring People in the Life Sciences"
7. Synteract Senior Director Olivia Montano Honored as One of the PharmaVOICE 100
8. CanCHEW Bio-Technologies, a Medical Marijuana Inc. Product, Dr. George Anastassov Appeared on Small Cap Voice Internet Radio Program To Discuss The CanCHEW Advantage
9. SafeCode Drug Technologies Corp Signs an Agreement With INTOVISION PRODUCT DEVELOPMENT & DESIGN (An Israeli Product Development Co) to Manufacturers the Worlds First Voice Recognition Drug Safety Application Prototype
10. Voices Against Brain Cancer Awards Grant to Tocagen to Support Investigation of Toca 511 & Toca FC in Patients with Recurrent Brain Cancer
11. Study Examines Smart Pharma Strategies for Effective Messaging around New Products and the Medical Conditions they Treat
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... , June 27, 2016  VMS Rehab Systems, Inc. ... will take whatever measures required to build a strong ... which is currently listed on the OTC Markets-pink current ... Chairman and CEO, "We are seeing an anomaly in ... understand, not only by the Company, but shareholders and ...
(Date:6/24/2016)... 24, 2016  Collagen Matrix, Inc., ("Collagen Matrix") ... manufacturing of collagen and mineral based medical devices ... Bill Messer has joined the company ... leverage the growing portfolio of oral surgery, neurosurgery, ... Bill joins the Collagen Matrix executive team as ...
(Date:6/24/2016)... 24, 2016 ... the addition of the " Global Markets for ... This report focuses on ... updated review, including its applications in various applications. The ... which includes three main industries: pharmaceutical and biotechnology, food ...
Breaking Medicine Technology:
(Date:6/26/2016)... ... June 26, 2016 , ... On June 10-11, 2016, A ... 2016 Cereal Festival and World’s Longest Breakfast Table in Battle Creek, MI, where the ... history as home to some of the world’s leading providers of cereal and other ...
(Date:6/26/2016)... Michigan (PRWEB) , ... June 26, 2016 , ... ... to fertility once they have been diagnosed with endometriosis. These women need a ... they also require a comprehensive approach that can help for preservation of fertility ...
(Date:6/25/2016)... ... 2016 , ... "With 30 hand-drawn hand gesture animations, FCPX users can easily ... of Pixel Film Studios. , ProHand Cartoon’s package transforms over 1,300 hand-drawn pictures ... . Simply select a ProHand generator and drag it above media or text in ...
(Date:6/25/2016)... ... ... On Friday, June 10, Van Mitchell, Secretary of the Maryland Department of Health and ... their exemplary accomplishments in worksite health promotion. , The Wellness at Work Awards took ... the BWI Marriott in Linthicum Heights. iHire was one of 42 businesses to receive ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... June 19, ... the dangers associated with chronic pain and the benefits of holistic treatments, Serenity ... who are suffering with Sickle Cell Disease. , Sickle Cell Disease (SCD) is a ...
Breaking Medicine News(10 mins):