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mMitra, a Free Voice Messaging Health Advisory Service Launched for Pregnant Women & Mothers at Sion Hospital, Mumbai
Date:12/23/2013

MUMBAI, December 23, 2013 /PRNewswire/ --

First of its kind public-private partnership between an NGO, Corporate and Government Institution, coming together for a social cause

mMitra, a free mobile based Health Advisory Voice Messaging Service for pregnant women and mothers was launched at Lokmanya Tilak Municipal General Hospital (Sion Hospital) recently. Present on the occasion were Mr. Jayant Banthia (Ex-Chief Secretary of Government of Maharashtra), Dr. Ashwini Gandhi (Vice President, FOGSI), Dr. Aparna Hegde (Founder, Chairperson and Managing Trustee, ARMMAN), Ms. Cheryl Pinto (Director, Corporate Affairs Glenmark), Dr. Mamta Manglani (HOD, Dept. of Paediatrics, LTMGH) and other dignitaries.

     (Logo: http://photos.prnewswire.com/prnh/20130626/625083)

     (Photo: http://photos.prnewswire.com/prnh/20131223/659802 )

Targeted at the less privileged pregnant women and mothers, the mMitra service will provide comprehensive information on preventive care with an objective of reducing maternal and infant mortality and morbidity. These medically verified voice messages will be sent in relevant regional languages and have been researched and developed to create the desired impact on even uneducated women.

The implementation of this innovative project has been made possible due to public-private partnership between Glenmark - a leading pharmaceutical company, NGO - ARMMAN and Lokmanya Tilak Municipal General Hospital, a leading medical institution.

Dr. Aparna Hegde, MD and Founder, Chairperson & Managing Trustee, ARMMAN, said, "mMitra was born  from my experience of being a Doctor 
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SOURCE Glenmark Pharmaceuticals Ltd
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