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mHealth Identified as Critical Strategy in Medication Adherence Programs
Date:8/15/2013

SUMMIT, N.J., Aug. 15, 2013 /PRNewswire/ -- Mobile communications and multimedia technology are playing significant roles in connecting with patients to improve adherence to prescribed medications. Trends in mHealth (using mobile devices to improve health outcomes) and treatment adherence were discussed during a keynote panel at the 5th Annual mHealth World Congress, July 24-26, in Boston, MA.

"Technology is at the heart of what we do," said panelist Aunia Grogan, CEO, Atlantis Healthcare, a global leader in developing and executing interventions to address treatment adherence.  "The strategic use of technology is critical to effectively deliver mass personalization, ensuring the right patient receives the right message at the right time, in the right way."

According to Ms. Grogan, nonadherence is a highly personalized behavior.  Research indicates most nonadherence is intentional and driven by individual patient beliefs about their illness and medications. Atlantis Healthcare pioneered an approach to treatment adherence using proven health psychology techniques to modify or reframe beliefs through a variety of channels.

"mHealth is increasingly important to us at two stages – at enrollment, where we collect consent and personal data including personal beliefs about treatment, and post-enrollment as a channel to deliver relevant and meaningful interventions that can drive long-term behavior change," said Ms. Grogan.

Joining Ms. Grogan on the panel were: Kevin Hommel, PhD, Cincinnati Children's Hospital Medical Center; Thomas Hubbard, New England Healthcare Institute (NEHI); and Tom Olenzak, Independence Blue Cross.

Representing various sectors of the healthcare system, the panelists discussed:

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SOURCE Atlantis Healthcare
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