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Lilly for Better Health™ Launches Enhanced Multi-Channel Patient Education Platform
Date:6/14/2011

engagement. Additionally, visitors may learn about Lilly's position on key health policy issues, as well as Lilly's Clinical Diversity Strategy and what the company is doing to increase minority representation in clinical trials.

The Lilly Health Channel will showcase a variety of videos on various topics, including health and wellness, Lilly programs and employee outreach.

"Lilly's work to improve patients' health and well-being goes beyond medicine," said Jack Harris, M.D., Lilly's vice president of its U.S. medical division. "Managing your health and achieving a balanced lifestyle often means making changes to your daily life, and small steps can make a big difference. The resources and tools provided by Lilly for Better Health encourage patients to take those steps."

During the past five years, Lilly for Better Health has been a resource to health care providers, payer organizations and community groups across the country that share a passion and mission of helping individuals and communities live their healthiest lives. Since that time, the effort has distributed more than a million patient education resources to individuals and organizations, particularly those with the greatest need. It is one of many examples demonstrating how Lilly is a partner in improving health outcomes and empowering patients and caregivers to effectively manage their care.

Learn more at www.lillyforbetterhealth.com.

About Eli Lilly and Company

Lilly, a leading innovation-driven corporation, is developing a growing portfolio of pharmaceutical products by applying the latest research from its own worldwide laboratories and from collaborations with eminent scientific organizations. Headquartered in Indianapolis, Ind., Lilly provides answers – through medicines and
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