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inVentiv Health Partners With Medikly To Speed Clinical Trials By Accelerating The Recruitment Of Investigators
Date:6/11/2013

BURLINGTON, Mass., June 11, 2013 /PRNewswire/ -- inVentiv Health, Inc., offering best-in-class clinical, commercial and consulting services, announced today a strategic partnership with Medikly, Inc., an innovative provider of physician engagement solutions, as part of ongoing efforts to help pharmaceutical companies develop better drugs faster and more cost effectively – and get them to market more quickly.

Medikly's multichannel digital technology helps pharmaceutical companies identify, engage, and retain clinical trial investigators by applying a real-time view of doctors based on their preferences and behaviors online. Pharmaceutical companies gain a rich, multidimensional understanding of a physician's specific areas of interest, preferred method of communications, influence within their community, and a great deal more.  Such insights help overcome barriers between those wanting to recruit investigators and the physician.

Medikly allows trial sponsors to discover physicians likely to be interested in becoming trial investigators because of their work and characteristics that predispose them to research or to recommend patients for a trial.  The technology enables trial sponsors to create communities for investigators, develop relevant and sophisticated medical education programs, then measure and apply engagement metrics to understand how healthcare providers will respond to messages.  It also allows a pharmaceutical company to expand trial awareness, build trust with physicians, accelerate acquisition rates, and improve relationships.

"By now, we all know that digital technologies can streamline clinical trials and save costs, but the challenge is knowing which technologies to use and how to best deploy them to save the most money and time," said Raymond Hill, President of Clinical for inVentiv Health. "This takes a special kind of expertise, grounded in
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SOURCE inVentiv Health, Inc.
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