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inVentiv Health Partner Mytrus Inc. Wins Prestigious Award For Its Pioneering Technology In Electronic Informed Consent
Date:8/26/2013

>iCTRS merges inVentiv's vast proprietary database, communications expertise rooted in behavioral research and innovative digital technologies and social media to aid clinical trial sponsors under pressure to speed drug development.  Mytrus' technology and methodology revolutionizes the study start-up phase by expediting and improving enrollment.

"Mytrus has developed a product that makes the cumbersome, but critical process of informed consent simple and efficient for participants and offers sponsors and regulators new opportunities to collect and track important informed consent data analytics," Frost & Sullivan wrote.

Informed consent typically contains 8 to 50 pages of often-complex information. Participants frequently fail to read or understand the documents before they consent to participating in a trial. Further, there are no requirements for assessing participants' understanding of the protocol or risks. 

A study published earlier this year in the Public Library of Science showed that patients and investigators receiving information electronically via Mytrus on iPads had far greater comprehension and retention of the material than those receiving the same information on paper.

"We are humbled to receive this award for our work in the area of eConsent and we are encouraged to see the number of companies rushing to adopt more patient-centered tools for clinical research," Mytrus CEO Anthony Costello said. 

Mytrus will accept its award at a gala dinner sponsored by Frost & Sullivan in San Jose, CA. on September 9th.

About inVentiv Health Clinical
inVentiv Health Clinical, formerly PharmaNet/i3, is a leading provider of global drug development services to pharmaceutical, biotechnology, generic drug, and medical device companies, offering therapeutically specialized capabilities for Phase I-IV clinical development, bioanalytic
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SOURCE inVentiv Health, Inc.
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