Navigation Links
iPads Enhancing Medical Science Liaison Interactions with Thought Leaders, New Study Shows

CHAPEL HILL, N.C., Aug. 22, 2014 /PRNewswire/ -- Medical Science Liaisons serve as a critical bridge between pharmaceutical organizations and thought leaders in the healthcare sector. As the impact of technology in the marketplace continues to evolve, the iPad is changing how Medical Science Liaisons (MSLs) interact with physicians and other thought leaders.

MSLs are using the tablet to not only share important disease and therapy information with physicians but also to better coordinate thought leader interactions across geographies and therapeutic areas.

While the iPad brings many attributes to the table, its use also comes with challenges such as issues around CRM integration and content delivery.

To help biopharmaceutical companies better understand the benefits and challenges that come with MSLs utilizing iPads in the field, research and consulting firm Best Practices, LLC recently completed a wide-ranging study on the current practices of field medical teams use of iPads.

Topics addressed in "The iPad: How MSLs Use it to Deliver Science and Data to HCPs" include:

  • Training
  • Content Delivery and Usage
  • Syncing Tablets with CRM Systems
  • Security and Compliance Concerns
  • Measuring Effectiveness
  • Challenges and Best Practices

The study found that customized applications and software are needed to use iPad tablets for specialized MSLs activities. For 48% of organizations, this job was done by vendors while for 36% of organizations it was handled by their IT department.

The 62-page study includes chapters examining how pharma companies approach content delivery and CRM integration associated with MSLs' use of iPads. Another study finding was that companies should develop a content management strategy prior to device deployment. About 50 percent of respondents faced barriers related to content development and availability after an iPad roll-out to MSLs

Research findings provide implementation plans, application strategy and evaluating measures that will equip executives to enhance MSL performance and successfully realize corporate investment in iPads. Best Practices, LLC engaged 25 Medical Affairs leaders at 18 companies through a benchmarking survey instrument. All participants share leadership and oversight of Medical Science Liaison groups at their companies.

To learn more about this report, download a complimentary report excerpt at

For related research, visit our Best Practices, LLC Web site at

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.

SOURCE Best Practices, LLC
Copyright©2014 PR Newswire.
All rights reserved

Related medicine technology :

1. Special Needs Children Have New Hope with iPads
2. iPads Transforming How Pharma Sales Forces Interact with Physicians & Payers
3. Medical Reprints Deployment on iPads and Websites Made Easier with New ePrints Mobile-Web App from Reprints Desk
4. Aventura Client Presents Enhancing Emergency Department Documentation Efficiency at Optum Client Forum 2014
5. Restore Health Launches Pharmacogenetic Testing, Enhancing Its Suite of Personalized Medicine Goods and Services
6. Study Confirms Efficacy of Innovative Therapies Quantum Negative Pressure Wound Therapy (NPWT) in Enhancing Wound Healing
7. CVS Caremark Sponsors 2nd Annual Wake Forest Retail Innovation Challenge: Enhancing Seniors Lives
8. ITelagen Develops Templates for Urologists, Enhancing NextGen Healthcare Electronic Health Record Platform
9. Acme Posture Partner Positioning System Provides Excellent Posture Support and Spinal Alignment While Reducing Pain and Enhancing Overall Comfort
10. Mobile Health (mHealth) - Enhancing Healthcare and Improving Clinical Outcomes
11. Takeda to Acquire Multilab, Enhancing its Business Infrastructure in Brazil
Post Your Comments:
(Date:12/1/2015)... , Dec. 1, 2015  Lexicon ... today that top-line data from its TELECAST ... etiprate in treating carcinoid syndrome in cancer ... the clinical benefit observed in its pivotal ... as a companion to TELESTAR primarily to ...
(Date:12/1/2015)... 2015 North America ... with analysis and forecast of revenue. --> ... segments the concerned market with analysis and forecast of ... Report "North American Orthobiologics Market by Type (Bone Allograft, ... Stem Cell Therapy, Viscosupplementation), by End-User (Hospitals, Point-of-Care Testing) ...
(Date:12/1/2015)... , December 1, 2015 ... the addition of the  "2016 Shigella ... Innovative Technologies, Competitive Strategies, Emerging Opportunities--US, ... Japan"  report to their offering. ... the addition of the  "2016 Shigella ...
Breaking Medicine Technology:
(Date:11/30/2015)... ... November 30, 2015 , ... 1Heart Caregiver Services’ Executive Team ... of Philippine American Chambers of Commerce held from November 6-8, 2015 at the ... Services, as an active delegate from the Philippine American Chamber of Commerce of ...
(Date:11/30/2015)... ... 2015 , ... Being a caregiver for someone you love ... Care System, the Caregiver Support Program promotes the health and wellbeing of family ... percent report that their role as a caregiver has created marital strain,” said ...
(Date:11/30/2015)... ... November 30, 2015 , ... ... Foundation) released information for caregivers and held two webinars on topics of ‘Medical ... demand free of charge at . , With a loved one's ...
(Date:11/30/2015)... ... ... According to research by the National Association of Dental ... certified or obtain continuing education. To increase awareness of the lack of standards ... inform dentists that the technicians they trust could lack the skills and knowledge ...
(Date:11/30/2015)... ... November 30, 2015 , ... An extensive directory ... specialized and only includes chiropractic clinics in the US. , The team at ... health practitioner when back pain sets in. When people are experiencing back and ...
Breaking Medicine News(10 mins):