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Extreme Makeover for Healthcare Next Year? PwC Publishes its Top Health Industry Issues for 2011
Date:12/20/2010

M&A, many seem open to new provider alliances.  Seventy-eight percent of consumers said they would prefer to use a retail clinic partnered with a local hospital for primary care services versus only 22 percent who would prefer an independent company owned by a retail pharmacy.

6. Follow-me healthcare: Patients look to health organizations that are always on

The mobile health market is growing exponentially as health organizations use wireless and remote technology to interact with patients anytime, anywhere. To influence patient outcomes, organizations have to engage patients and understand how to connect with them.  Healthcare organizations are spending tons of resources to produce online content, yet PwC found that consumers are three and a half times more likely to go to the media and third-party information service companies for information about treatments and conditions than to any other site, especially pharmaceutical company web sites. Only 11 percent of the people PwC surveyed said they would go to a pharmaceutical company for health information.  Pharmaceutical companies have typically been removed from the end user of their product, but by understanding online preferences and adopting multi-channel strategies to meet consumers on their terms, pharmaceutical companies see an opportunity to significantly increase their visibility.  

A full copy of PwC's Health Research Institute's Top Health Industry Issues of 2011 is available for download at www.pwc.com/us/tophealthissues2011

Methodology

This annual report discusses the top issues for health industry organizations including healthcare providers, health insurers, pharmaceuticals and life sciences companies and employers. In fall 2010 PwC's Health Research Institute commissioned an online survey of 1,000 US adults representing a cross-section of the population in terms of
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SOURCE PwC
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