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Extreme Makeover for Healthcare Next Year? PwC Publishes its Top Health Industry Issues for 2011
Date:12/20/2010

e consumers.
  • A further uptick in merger and acquisition activity is one way health organizations may share administrative burdens and IT investments, gain market share and fill strategic gaps.
  • Pharmaceutical companies see an opportunity to increase their visibility with consumers, influence health outcomes and reduce healthcare costs while increasing revenue using digital strategies and technology. The use of mobile health and wireless technologies by all health organizations is expected to continue to surge.

    • "Health organizations are placing their bets on the future direction of healthcare and making decisions that will position their businesses for competitive advantage," said Daniel Garrett, principal, PwC's health industries technology (HIT) Practice. "Some organizations will undergo an extreme makeover while others will stay the course or refine existing strategies.  Whichever path they take, all health organizations will be under pressure to deliver greater value for less, and they will face new risks and realities as business models and market players emerge."

    As part of its research for the Top Health Industry Issues of 2011, PwC surveyed consumers about their point of view on reform-related issues.  Highlights of this research include:

    • The American workforce considers health insurance coverage an important factor in their choice of an employer, but most don't know the value of the benefit.  Nearly three-fourths of consumers would trade employer-sponsored health insurance for higher pay, and more than half (56 percent) would opt to buy insurance from a health insurance exchange if they could get better coverage.
    • Less than half of consumers surveyed know what a health insurance exchange is.
    • Only half of consumers said they would stay within an accountable care-type group for all of their ca
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    SOURCE PwC
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