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comScore Study Finds the Internet a Key Component in Consumer Research on Prescriptions and Health Conditions
Date:10/15/2009

nd Healthcare Solutions, please visit: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2009/Online_Marketing_Effectiveness_Benchmarks_for_the_Pharmaceutical_Industry

About comScore Pharmaceutical and Healthcare Solutions

comScore Pharmaceutical and Healthcare Solutions delivers in-depth information needed to understand the impact that brand, condition-specific, and health websites have on consumers' brand awareness, conversion, and patient compliance. comScore's products deliver actionable insight to help refine consumer profiles, identify key alliances, optimize interactive marketing initiatives, benchmark against the competition and accurately measure the ROI of Web site and online marketing programs.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

About Evolution Road

Evolution Road is a marketing innovation consultancy focused on helping brands leverage digital channels to drive their business. Evolution Road believes that the Internet will dramatically improve how pharmaceutical brands are marketed for the benefit of consumers, physicians and pharmaceutical brands. For more information, please contact Paul Ivans at pivans@evolutionroad.com, or visit www.evolutionroad.com.

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