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Alzheimer's Challenge 2012: Seeking New Tools to Help Improve Alzheimer's Care
Date:1/26/2012

SOUTH SAN FRANCISCO, Calif., Jan. 26, 2012 /PRNewswire/ -- Janssen Alzheimer Immunotherapy, together with its collaborator on the Alzheimer's Immunotherapy Program (AIP), Pfizer Inc. (NYSE: PFE), and the Geoffrey Beene Gives Back® Alzheimer's Initiative today introduced the Alzheimer's Challenge 2012 at the Care Innovations Summit in Washington, D.C. The Alzheimer's Challenge 2012 calls for inventive concepts to help improve the diagnostic identification and tracking of Alzheimer's disease.

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Specifically, the Challenge seeks the development of simple, cost-effective, consistent tools that could be easily used to assess memory, mood, thinking and activity level over time to help improve diagnosis and monitoring of people with Alzheimer's disease. Today, easy to use, reliable, objective and cost-efficient methods to track and monitor Alzheimer's disease -- which is not a normal part of aging -- remain an unmet need. The Alzheimer's Challenge 2012 supports the U.S. Department of Health and Human Services (HHS) call to harness new thinking to deliver better care and better health at lower cost and provides an entrepreneurial springboard to harness new thinking and approaches to improve Alzheimer's care.

"In the United States, more than 5 million people have Alzheimer's disease -- that's one-in-every-eight people aged 65 and over. The odds increase to nearly one-in-two for people who are 85 years old," said Suzanne Blaug, head of Janssen Alzheimer Immunotherapy on behalf of the Alzheimer's Immunotherapy Program. "As we look toward the implementation of the first-ever National Plan to Address Alzheimer's Disease, the United States is taking critical steps to address the enormous toll that
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SOURCE Janssen Alzheimer Immunotherapy
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