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Zynx Health Names Mark Long Chief Technology Officer
Date:2/25/2010

NEW YORK, Feb. 25 /PRNewswire/ -- Hearst Business Media, a unit of Hearst Corporation, announced today that it has named Mark Long, Ph.D., chief technology officer for the Group's Zynx Health subsidiary.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090417/HEARSTLOGO-b )

In his role, Long will lead Zynx's technology innovation, strategy and execution. He will be responsible for the research, design, development and delivery of new and existing applications and the integration of Zynx clinical decision support with leading electronic health record systems. These innovations will serve the global community of Zynx Health clients, representing more than 1,700 hospitals in the United States in addition to a growing global client base. Long will be based in Zynx's Los Angeles office.

Commenting on the appointment, Richard P. Malloch, president, Hearst Business Media, said: "I'm confident that Mark will play an instrumental function in implementing cutting-edge technological initiatives to elevate the role Zynx Health plays in the world of evidence-based health care. He is a game-changing talent!"

Prior to joining Hearst, Long served as the chief technology officer at PortBlue Corporation, where he developed a patented decision support platform that was used for more than 80 software-as-a-service applications, many in the healthcare sector. Previously, Long led technology at PayMyBills.com from an early-stage prototype through processing $1 million a day. PayMyBills, an Idealab company, was an early player in the online banking space and won numerous "Best of Web" awards from Yahoo!, Forbes, Kiplinger and Time Digital.

Long's early career was involved in research and development at NASA's Jet Propulsion Laboratory, where he specialized in algorithms, distributed software, robotics and control systems for ground-based control of robotic systems on orbit and for planetary exploration. He was active in the research community, authoring more than 30 technical articles and NASA Tech Briefs. Among several awards for technical innovation, he received the Space Station Freedom Award of Merit.

Long holds a Ph.D. from California Institute of Technology, an M.S. from Stanford University and a bachelor's from Lehigh University. 

About Hearst Business Media and Hearst Corporation

Hearst Business Media, a division of Hearst Corporation, operates more than 20 business-to-business information services, electronic databases and publications. The group has holdings in the automotive, electronic, medical/pharmaceutical and finance industries.

Hearst Corporation (www.hearst.com) is one of the nation's largest diversified media companies. Its major interests include ownership of 15 daily and 38 weekly newspapers, including the Houston Chronicle, San Francisco Chronicle, San Antonio Express-News and Albany Times Union; nearly 200 magazines around the world, including Good Housekeeping, Cosmopolitan and O, The Oprah Magazine; 29 television stations, which reach a combined 18% of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, History and ESPN; as well as business publishing, including a minority joint venture interest in Fitch Ratings; Internet businesses, television production, newspaper features distribution and real estate.

SOURCE Hearst Business Media

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