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ZS Associates Appoints Pharmaceutical Industry Veteran to Serve the Firm's Growing Client Base in Germany

FRANKFURT, Germany, Sept. 14 /PRNewswire/ -- Dr. Rolf Badenhoop M.D., a 20-year veteran of the consulting and pharmaceutical industries in Europe, recently joined global sales and marketing consulting firm ZS Associates as associate principal. Badenhoop is based in the company's Frankfurt office.

"I am excited to work with the ZS Associates team to help healthcare clients better understand and respond to business challenges posed by their internal and external healthcare environments," Badenhoop said. "This includes addressing sales and marketing effectiveness and the increasing importance of payer interaction and assessing better ways to manage pricing under cost containment and cost-benefit evaluation. These will be major success factors for pharma companies in the future."

Building on the firm's more than 13 years of work with drug makers in the region, Badenhoop will help ZS clients enhance their marketing and sales organizations for improved commercial success. He has extensive experience in sales and marketing strategy improvement, market access & pricing optimization and customer relationship management. At ZS, he will use this expertise for a series of business development and client management initiatives to help life sciences companies better serve customers in Germany.

Before joining ZS, Badenhoop served as vice president at LifeScience Consulting Group, Arthur D. Little and Ernst & Young Consulting, with progressive responsibilities for managing the firms' healthcare and pharmaceutical practices in Germany, Switzerland and Austria, respectively. Before starting his consulting career, he served as head of business development at Bristol-Myers Squibb, Germany and head of the pharmaceuticals office at the Schering AG headquarters in Berlin, Germany.

"Rolf brings extensive national and international healthcare industry experience to our firm," said Heather Heaton, managing principal of the ZS Associates office in Frankfurt. "His ability to develop and implement effective stakeholder strategies will have a significant impact on the short- and long-term profitability of our healthcare clients in the region."

Badenhoop received his M.D. degree from the University of Freiburg in Germany and in-house training in business administration at Schering Academy, Berlin.

About ZS Associates

ZS Associates is a global management consulting firm specializing in sales and marketing consulting, capability building and outsourcing. Founded in 1983, the firm today is comprised of four affiliated legal entities with more than 1,300 professionals in 19 offices around the world. It has assisted more than 700 clients in 70 countries.

As one of the largest global consulting firms focused on sales and marketing, ZS Associates has experience across a broad range of industries, including pharmaceuticals, biotechnology, medical products and services, financial services, transportation and high-tech.  ZS consultants combine deep expertise in sales and marketing with rigorous, fact-based analysis to help business leaders develop and implement effective sales and marketing strategies.

For more information on ZS Associates/Germany, call +49 (0) 69 66 80 68 0 or visit

SOURCE ZS Associates
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