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YesDTC Holdings and BioElectronics Receive Japanese Regulatory Review Date
Date:7/27/2010

SAN FRANCISCO, July 27 /PRNewswire-FirstCall/ -- YesDTC Holdings, Inc. (OTC Bulletin Board: YESD), a direct-to-consumer marketer and global distributor of consumer goods and products and BioElectronics Corp. (Pink Sheets: BIEL), manufacturers of innovative pain relieving medical devices, today announced the companies have received notification of the pending review by Japanese government medical device regulators for the ActiPatch™ and Allay™ Menstrual  Relief products.  This review will take place on Wednesday, July 28th.

The initial analysis by YesDTC's attorneys has been very favorable toward the Company's ability to begin marketing in Japan as several similar devices are already on the market.  This regulatory review is designed to verify that Japanese regulatory agencies will place ActiPatch and Allay in the same category as these currently marketed devices or if additional information and or testing will be required.  

BioElectronics and YesDTC recently announced several important product line enhancements specifically tailored to suit the needs of the highly discerning and quality conscious Japanese marketplace.  Additionally, upon release, BioElectronics will make the recently announced back pain belt available to the Japanese marketplace.

Andrew Whelan, CEO of BioElectronics commented, "We view the Japanese market as being highly significant to our future success.  There is a history of Japanese regulators closely mirroring the medical device classifications that had earlier occurred within the European Union, where we are a Class IIa device.  This pending review, which will take place this week, should offer us a great deal of information about our ability to be successful in what we believe will be a highly profitable market."

About YesDTC Holdings, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space.  YesDTC combines both the creative talents and financial acumen in order to create a total package for direct-to-consumer marketing programs.  Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials.  SMW's track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognition.  Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others.  More information on YesDTC Holding can be found at www.yesdtc.com and additional information on Schulberg Media Works can be found at www.smw.tv.

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties.  These include statements about our expectations, plans, objectives, assumptions or future events.  You should not place undue reliance on these forward-looking statements.  Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission.  We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.


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SOURCE YesDTC Holdings, Inc.
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