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Wound Management Technologies President Writes Letter to Its Shareholders; Cites 3x Revenues Increase Over 2009; CellerateRX® Gaining Traction
Date:4/20/2011

r 2010 we had 10 VHA hospitals using CellerateRX® and in December 2010 we engaged Government Marketing and Procurement to assist us with procuring more VA hospitals and getting on their GSA schedule.
  • Retail (TV/Internet): In 2010 we signed a distribution agreement with MED3TV for them to market CellerateRX® 28g gel via TV spots.  March 2011 the TV spot campaigns began to air and sales are escalating. You can preview the campaign on their website:  www.GetCellerateRX.com.   In March 2011, Riptide Software began marketing a trial size 6g gel tube of CellerateRX® via the Internet, mainly targeting first aid care.  You can view their campaign at www.MyCellerateRX.com.   Market awareness: In addition to sales, these programs are making more and more patients and providers aware of CellerateRX® and its unique capabilities.
  • International:  After two plus years of work, in 2010, CellerateRX® received government approvals and reimbursement codes for sales in South Africa and sales are steadily building.  Other distribution began in The Bahamas and Central America. The CE mark for European distribution is closer to completion and our Italian distribution partner is poised to begin marketing.  Contract negotiations are underway in many other countries as well.
  • PharmaTech International Joint Venture:  Our joint venture for sales within the Middle East stalled last year after an initial sale in Lebanon in February 2010. On April 7, 2011 we announced a new sale to Lebanon with more to quickly follow both there and throughout the region. PharmaTech International has been working diligently in the region to gain necessary government and health system approvals. Keep an eye out for more news in the upcoming weeks

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    SOURCE Wound Management Technologies, Inc.
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