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Wound Management Technologies, Inc. Signs Agreement with Major Sales Representative Organization for Increased Marketing of CellerateRx(R); Third Quarter Sales Up
Date:12/3/2009

FORT WORTH, Texas, Dec. 3 /PRNewswire-FirstCall/ -- Wound Management Technologies, Inc. (OTC Bulletin Board: WNDM), a rapidly growing provider of specialty medical products, announced today an agreement with the Health Industry Representative Association (HIRA) to serve as a non-exclusive independent sales and marketing representative to market the company's core CellerateRx® product within the U.S.

HIRA will market and sell Wound Management Technologies' CellerateRx® throughout the U.S. CellerateRx®, is used in the management of pressure ulcers, traumatic wounds, diabetic ulcers, first and second degree burns, venous stasis ulcers, ulcers due to arterial insufficiency and superficial wounds. CellerateRx® targets a worldwide market in excess of several billion dollars.

"HIRA brings an additional avenue for serious market penetration to our sales organization," said Cathy Bradshaw, President of Wound Care Innovations, the division that markets CellerateRx®. "We continue to work to increase the size of our sales force and market share. The third quarter 2009 numbers show that our efforts are paying off; our next benchmark is to become profitable in 2010 and bring earnings to the bottom line as quickly as possible," stated WNDM CEO Scott Haire.

For Wound Management Technologies Shareholder Information please call 954-357-0614.

About HIRA

The Health Industry Representatives Association (HIRA) is a trade association of professionals in the healthcare industry. HIRA focuses on promoting the manufacturers' rep function within the health care industry. Its members are independent sales agencies located across the nation who offer manufacturers a professional, highly qualified sales force. Additionally, allied members are manufacturers who support the continuing use of independent sales agencies to market their products.

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SOURCE Wound Management Technologies, Inc.
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