Navigation Links
World-Renowned Singer Youssou NDour Launches NightWatch Program
Date:11/9/2010

NEW YORK, Nov. 9, 2010 /PRNewswire-USNewswire/ -- Malaria No More and the Lalela Project announced today their new joint effort in Senegal, NightWatch. Senegalese singer Youssou NDour and other international celebrities are taking to the African airwaves to leverage the power of celebrity voices and deliver an important nightly message about malaria.  

NightWatch is an interactive media campaign that will use radio, television and cell phone text messaging (SMS) to remind people to sleep under their mosquito net to protect themselves from malaria. The program is currently rolling out in Senegal with the help of Youssou NDour. His nightly radio message "Its 9 P.M. – Are you and your family safe under your mosquito nets tonight?" can be heard in the local language, Wolof, here: http://bit.ly/9fh8Ek.

"Using something as simple and widespread as radio to reach Senegalese families will act as a reminder that nets save lives," says singer and humanitarian Youssou NDour. "Across my country, mothers and fathers are committed to keeping their families safe from malaria and Senegal's children are hanging up their nets as part of their nightly routine."

Launched by Malaria No More and the Lalela Project, the goal of the NightWatch program is to increase life-saving mosquito net usage, minimize the incidence of malaria and therefore bring down malaria deaths in Africa, where a child dies of the disease every 45 seconds. To add more star power to the campaign, Senegalese-born musician Akon also recorded a nightly message for Senegalese radio.

"I grew up in Senegal and know what malaria can do to families there," says Akon. "I am honored to have the chance to raise awareness about the disease and be part of a program that is helping protect families in my home country."

NightWatch will provide a consistent reminder at 9 p.m., every night of the week. In conjunction with the media campaign, an educational curriculum has been developed to roll-out across schools in Senegal. The curriculum will target youth ages 12 to 14 and will be implemented in schools nationwide to reinforce media messaging about malaria prevention and treatment.

Details about the NightWatch campaign can be found at www.MalariaNoMore.org/what-we-do/NightWatch.

Malaria No More

Malaria No More is determined to end malaria deaths in Africa — and we're helping the world get it done. Malaria No More leverages high-impact communications to engage the world, global advocacy to rally leadership and strategic investments to accelerate progress. For more information, visit www.MalariaNoMore.org, read our Buzzwords blog, fan our Facebook page and follow us on Twitter.

Lalela Project

Lalela Project is a global exchange of ideas, art and music (I AM) that empowers children affected by extreme poverty. The 'I AM' curriculum provides the tools for young students to set and achieve their dreams and goals. For more information visit www.lalelaproject.org.


'/>"/>
SOURCE Malaria No More
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Interleukin Genetics and Geisinger to Collaborate on Genetic Tests to Predict Weight Loss Success
2. CRi Launches the TRIO™ Multispectral Imaging System for Multi-Analyte Investigation in Tissue
3. IntegenX Launches the Apollo 324 System for Automated DNA Library Preparation at the ASHG Meeting
4. SAFE IN COMMON Launches Global Injection Safety Website
5. Sandata Technologies Launches Enhanced Location Monitoring
6. Talecris Biotherapeutics Launches PROLASTIN®-C in Canada
7. D3 Launches New Suite of Solutions, including the First Radiation Oncology Clinical Pathways Program, at the ASTRO Annual Meeting, October 31 - November 3, 2010 in San Diego
8. Paragon Bioservices Launches Second Expansion to Celebrate its 20th Anniversary
9. Medco Launches Online Safety Net to Increase Adherence and Prevent Avoidable Medication Risks
10. Global Sources launches integrated, multi-channel offerings for three fast-growing export sectors
11. Sigma-Aldrich Launches Senior Notes Offering
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:9/6/2017)... , Sept. 6, 2017  Medical ... knowledge and skills while treating their patients. ... hands-on experience without involving patients. Simulation provides ... Clinicians can carry out procedures, refine techniques ... risk. Integration of new technology, such as ...
(Date:9/6/2017)... , Sept. 6, 2017 NeuroRx, a clinical stage ... Ideation and Behavior (ASIB), has been granted Fast Track status ... therapy of NRX-100 (ketamine HCl) followed by NRX-101 (D-cycloserine + ... pivotal trial of this sequential therapy targeting patients who are ... ...
(Date:9/5/2017)... , Sept. 5, 2017 Sapheneia and ... DoseCheck solution. Scannerside DoseCheck is a third-party Vendor neutral ... CT scanners and allows compliance with current MITA standards. ... proprietary XR 29 DoseCheck solution is specifically designed to ... alerts of potential radiation doses over a predefined threshold. ...
Breaking Medicine Technology:
(Date:9/22/2017)... ... September 22, 2017 , ... Ecocor ... Richard Pedranti Architect (RPA), a full-service architecture firm focusing on sustainable ... Solsken Line of Model Homes . Independently, Ecocor and RPA have extensive experience ...
(Date:9/22/2017)... ... September 22, 2017 , ... Pullano Law Offices, a ... L. Pullano has been selected to serve as President of the North Suburban ... the Installation and Award Dinner hosted by the NSBA at the North Shore Country ...
(Date:9/22/2017)... (PRWEB) , ... September 22, 2017 , ... ... help you brush more effectively even on the go. Their electric toothbrushes aggressively ... and gum inflammation, with UV sanitizing technology. Combining leading edge Enke technology with ...
(Date:9/22/2017)... (PRWEB) , ... September 22, 2017 , ... ... Lyme and other tick-borne diseases through research, education and awareness, today announced the ... A noted immunologist and microbiologist, Dr. Sellati has more than 20 years of ...
(Date:9/21/2017)... ... 21, 2017 , ... The American Addiction Treatment Association (AATA) ... in the addiction treatment industry entitled: Special Investigations Unit (SIU) – What ... state and federal governments are increasingly scrutinizing the addiction treatment industry for fraudulent ...
Breaking Medicine News(10 mins):