Navigation Links
World-Renowned Singer Youssou NDour Launches NightWatch Program

NEW YORK, Nov. 9, 2010 /PRNewswire-USNewswire/ -- Malaria No More and the Lalela Project announced today their new joint effort in Senegal, NightWatch. Senegalese singer Youssou NDour and other international celebrities are taking to the African airwaves to leverage the power of celebrity voices and deliver an important nightly message about malaria.  

NightWatch is an interactive media campaign that will use radio, television and cell phone text messaging (SMS) to remind people to sleep under their mosquito net to protect themselves from malaria. The program is currently rolling out in Senegal with the help of Youssou NDour. His nightly radio message "Its 9 P.M. – Are you and your family safe under your mosquito nets tonight?" can be heard in the local language, Wolof, here:

"Using something as simple and widespread as radio to reach Senegalese families will act as a reminder that nets save lives," says singer and humanitarian Youssou NDour. "Across my country, mothers and fathers are committed to keeping their families safe from malaria and Senegal's children are hanging up their nets as part of their nightly routine."

Launched by Malaria No More and the Lalela Project, the goal of the NightWatch program is to increase life-saving mosquito net usage, minimize the incidence of malaria and therefore bring down malaria deaths in Africa, where a child dies of the disease every 45 seconds. To add more star power to the campaign, Senegalese-born musician Akon also recorded a nightly message for Senegalese radio.

"I grew up in Senegal and know what malaria can do to families there," says Akon. "I am honored to have the chance to raise awareness about the disease and be part of a program that is helping protect families in my home country."

NightWatch will provide a consistent reminder at 9 p.m., every night of the week. In conjunction with the media campaign, an educational curriculum has been developed to roll-out across schools in Senegal. The curriculum will target youth ages 12 to 14 and will be implemented in schools nationwide to reinforce media messaging about malaria prevention and treatment.

Details about the NightWatch campaign can be found at

Malaria No More

Malaria No More is determined to end malaria deaths in Africa — and we're helping the world get it done. Malaria No More leverages high-impact communications to engage the world, global advocacy to rally leadership and strategic investments to accelerate progress. For more information, visit, read our Buzzwords blog, fan our Facebook page and follow us on Twitter.

Lalela Project

Lalela Project is a global exchange of ideas, art and music (I AM) that empowers children affected by extreme poverty. The 'I AM' curriculum provides the tools for young students to set and achieve their dreams and goals. For more information visit

SOURCE Malaria No More
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Interleukin Genetics and Geisinger to Collaborate on Genetic Tests to Predict Weight Loss Success
2. CRi Launches the TRIO™ Multispectral Imaging System for Multi-Analyte Investigation in Tissue
3. IntegenX Launches the Apollo 324 System for Automated DNA Library Preparation at the ASHG Meeting
4. SAFE IN COMMON Launches Global Injection Safety Website
5. Sandata Technologies Launches Enhanced Location Monitoring
6. Talecris Biotherapeutics Launches PROLASTIN®-C in Canada
7. D3 Launches New Suite of Solutions, including the First Radiation Oncology Clinical Pathways Program, at the ASTRO Annual Meeting, October 31 - November 3, 2010 in San Diego
8. Paragon Bioservices Launches Second Expansion to Celebrate its 20th Anniversary
9. Medco Launches Online Safety Net to Increase Adherence and Prevent Avoidable Medication Risks
10. Global Sources launches integrated, multi-channel offerings for three fast-growing export sectors
11. Sigma-Aldrich Launches Senior Notes Offering
Post Your Comments:
(Date:11/25/2015)... Nov. 25, 2015  ARKRAY USA ... to provide evidence demonstrating the accuracy of its blood ... on Insulin Resistance, Diabetes and Cardiovascular Disease in ... the Company,s GLUCOCARD ® 01 meter and the ... requirements. The ability to accurately measure glucose levels in ...
(Date:11/25/2015)... Kitov Pharma ceuticals ... biopharmaceutical company focused on the development of therapeutic candidates ... announced the closing of its previously announced underwritten public ... each representing 20 ordinary shares of the Company, and ... and warrants were issued in a fixed combination of ...
(Date:11/25/2015)... -- Trovagene, Inc. (NASDAQ: TROV ), a developer of ... Antonius Schuh, Ph.D., is scheduled to present a corporate ... Healthcare Conference. th Annual Piper Jaffray ... New York on Tuesday, December ... be available for one-on-one meetings during the conference. The ...
Breaking Medicine Technology:
(Date:11/25/2015)... ... ... Dr. John Pierce, Medical Director at the Ageless Forever clinic in Las ... Pro laser therapy cap. FDA cleared for safety and efficacy, the Capillus272 offers men ... surgery, prescription pills, or topical foams. , “Capillus272™ Pro is a home-use device ...
(Date:11/25/2015)... ... November 25, 2015 , ... For the first time, ... Two Organizations, One Beat ” campaign. The partnership between the two groups began in ... in MAP International’s cause. , MAP International was founded in 1954 and is an ...
(Date:11/25/2015)... ... November 25, 2015 , ... Dental professionals who would ... OH , are invited to attend Dr. Mark Iacobelli’s Advanced Implant Mentoring (AIM) CE ... Cleveland, OH. , As the co-founders of Advanced Implant Mentoring (AIM), Dr. Iacobelli ...
(Date:11/25/2015)... ... 25, 2015 , ... The McHenry County law firm of Botto Gilbert ... Attorneys Francisco J. Botto and Alex C. Wimmer. Attorneys Botto and Wimmer represented the ... App (2d) 130884WC. , According to court documents, Adcock testified that on May 10, ...
(Date:11/25/2015)... ... November 25, 2015 , ... SCOTTSDALE, AZ) ... plastic surgeon specializing in both surgical and non-surgical treatments, announced the expansion of ... Hobgood Facial Plastic Surgery. , Highly trained and nationally recognized for his ...
Breaking Medicine News(10 mins):