Navigation Links
World-Renowned Singer Youssou NDour Launches NightWatch Program
Date:11/9/2010

NEW YORK, Nov. 9, 2010 /PRNewswire-USNewswire/ -- Malaria No More and the Lalela Project announced today their new joint effort in Senegal, NightWatch. Senegalese singer Youssou NDour and other international celebrities are taking to the African airwaves to leverage the power of celebrity voices and deliver an important nightly message about malaria.  

NightWatch is an interactive media campaign that will use radio, television and cell phone text messaging (SMS) to remind people to sleep under their mosquito net to protect themselves from malaria. The program is currently rolling out in Senegal with the help of Youssou NDour. His nightly radio message "Its 9 P.M. – Are you and your family safe under your mosquito nets tonight?" can be heard in the local language, Wolof, here: http://bit.ly/9fh8Ek.

"Using something as simple and widespread as radio to reach Senegalese families will act as a reminder that nets save lives," says singer and humanitarian Youssou NDour. "Across my country, mothers and fathers are committed to keeping their families safe from malaria and Senegal's children are hanging up their nets as part of their nightly routine."

Launched by Malaria No More and the Lalela Project, the goal of the NightWatch program is to increase life-saving mosquito net usage, minimize the incidence of malaria and therefore bring down malaria deaths in Africa, where a child dies of the disease every 45 seconds. To add more star power to the campaign, Senegalese-born musician Akon also recorded a nightly message for Senegalese radio.

"I grew up in Senegal and know what malaria can do to families there," says Akon. "I am honored to have the chance to raise awareness about the disease and be part of a program that is helping protect families in my home country."

NightWatch will provide a consistent reminder at 9 p.m., every night of the week. In conjunction with the media campaign, an educational curriculum has been developed to roll-out across schools in Senegal. The curriculum will target youth ages 12 to 14 and will be implemented in schools nationwide to reinforce media messaging about malaria prevention and treatment.

Details about the NightWatch campaign can be found at www.MalariaNoMore.org/what-we-do/NightWatch.

Malaria No More

Malaria No More is determined to end malaria deaths in Africa — and we're helping the world get it done. Malaria No More leverages high-impact communications to engage the world, global advocacy to rally leadership and strategic investments to accelerate progress. For more information, visit www.MalariaNoMore.org, read our Buzzwords blog, fan our Facebook page and follow us on Twitter.

Lalela Project

Lalela Project is a global exchange of ideas, art and music (I AM) that empowers children affected by extreme poverty. The 'I AM' curriculum provides the tools for young students to set and achieve their dreams and goals. For more information visit www.lalelaproject.org.


'/>"/>
SOURCE Malaria No More
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Interleukin Genetics and Geisinger to Collaborate on Genetic Tests to Predict Weight Loss Success
2. CRi Launches the TRIO™ Multispectral Imaging System for Multi-Analyte Investigation in Tissue
3. IntegenX Launches the Apollo 324 System for Automated DNA Library Preparation at the ASHG Meeting
4. SAFE IN COMMON Launches Global Injection Safety Website
5. Sandata Technologies Launches Enhanced Location Monitoring
6. Talecris Biotherapeutics Launches PROLASTIN®-C in Canada
7. D3 Launches New Suite of Solutions, including the First Radiation Oncology Clinical Pathways Program, at the ASTRO Annual Meeting, October 31 - November 3, 2010 in San Diego
8. Paragon Bioservices Launches Second Expansion to Celebrate its 20th Anniversary
9. Medco Launches Online Safety Net to Increase Adherence and Prevent Avoidable Medication Risks
10. Global Sources launches integrated, multi-channel offerings for three fast-growing export sectors
11. Sigma-Aldrich Launches Senior Notes Offering
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... , June 24, 2016 ... appointment of Dr. Edward Futcher to ... Director, effective June 23, 2016.Dr. Futcher was also ... and Governance Committees.  As a non-executive member of ... expertise and strategic counsel to VolitionRx in connection ...
(Date:6/23/2016)... , June 23, 2016  MedSource announced ... as its e-clinical software solution of choice.  This ... best possible value to their clients by offering ... The preferred relationship establishes nowEDC as the EDC ... for MedSource,s full-service clients.  "nowEDC has long been ...
(Date:6/23/2016)... Calif. , June 23, 2016 Any dentist ... many challenges of the current process. Many of them do ... of the technical difficulties and high laboratory costs involved. And ... to offer it at such a high cost that the ... it. Dr. Parsa Zadeh , founder of ...
Breaking Medicine Technology:
(Date:6/27/2016)... ... ... "FCPX editors can now reveal their media with growing colorful split screen ... - CEO of Pixel Film Studios. , ProSlice Color brings the split screens ... reveal the media of their split screens with growing colorful panels. , ProSlice Color ...
(Date:6/27/2016)... ... June 27, 2016 , ... TopConsumerReviews.com recently awarded their highest five-star ... , Millions of individuals in the United States and Canada wear eyeglasses. Once considered ... both correct vision and make a fashion statement. Even celebrities use glasses as a ...
(Date:6/26/2016)... ... June 26, 2016 , ... PawPaws brand pet supplements ... was developed to enhance the health of felines. The formula is all-natural and is ... herbs in the PawPaws Cat Kidney Support Supplement Soft Chews are Astragalus ...
(Date:6/25/2016)... ... ... Austin residents seeking Mohs surgery services, can now turn to Dr. Jessica Scruggs ... for medical and surgical dermatology. , Dr. Dorsey brings specialization to include Mohs surgery, ... Micrographic Surgery completed by Dr. Dorsey was under the direction of Glenn Goldstein, MD, ...
(Date:6/25/2016)... ... 2016 , ... As a lifelong Southern Californian, Dr. Omkar Marathe earned his ... David Geffen School of Medicine at UCLA. He trained in Internal Medicine at Scripps ... in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where he had the opportunity to ...
Breaking Medicine News(10 mins):