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World Renowned Cancer Centers Implore Americans to Donate $1 to Make Change and Accelerate Cancer Research
Date:5/8/2008

BOSTON, May 8 /PRNewswire/ -- The Cancer Research Alliance, an organization comprised of 12 of the nation's top cancer centers, is asking 303 million Americans to exercise their power over cancer by donating $1 to cancer research efforts this Mother's Day through Father's Day.

The campaign, dubbed the "Infinite Power of One(TM)" has two key goals: to activate Americans everywhere to take matters into their own hands by joining together to exercise their collective power over cancer, and second, to raise much needed dollars to accelerate innovative cancer research at the participating cancer centers.

The public can join the "Infinite Power of One(TM)" campaign by visiting the campaign's sponsor, Celebrations.com, from May 11 through June 15 to donate. After donating, each person will be asked to add his or her own photo to the "Infinite Power of One" Healing Mosaic online to celebrate the infinite power that one person and one dollar can make on our health.

The Cancer Research Alliance is comprised of 12 of the nation's best cancer centers. Each one is a NCI-designated Comprehensive Cancer Center -- the highest distinction bestowed by the National Cancer Institute. Member institutions include:

Dana-Farber Cancer Institute

Fox Chase Cancer Center

Fred Hutchinson Cancer Research Center

Holden Comprehensive Cancer Center, University of Iowa

Arthur C. James Cancer Hospital & Richard Solove Research Institute, Ohio

State University

Lineberger Comprehensive Cancer Center, University of North Carolina

Chapel Hill

Lombardi Comprehensive Cancer Center, Georgetown University

M.D. Anderson Cancer Center, University of Texas

H. Lee Moffitt Cancer Center & Research Institute

Robert H. Lurie Comprehensive Cancer Center of Northwestern University

Roswell Park Cancer Center

Helen H. Diller Family Comprehensive Cancer Center, University of

California San Francisco

"This is truly an exciting time for the Cancer Research Alliance," said Chairperson, Bridget Brennan. "By engaging all Americans in the Infinite Power of One(TM) campaign, we know we can galvanize the public to make change and celebrate the infinite power we have as a society to have a positive impact on our health. The CRA will use the funds generated from this campaign to accelerate research that is less invasive, more targeted, more personal and more powerful."

"Celebrations.com and 1-800-FLOWERS.COM(R) are proud to sponsor the Infinite Power of One(TM) campaign," said Seth Lasser, Executive Editor and General Manager, Celebrations.com. "We are proud to join forces with Americans and the Cancer Research Alliance to celebrate the infinite power that we can have on this important health issue when we collaborate our efforts as a society to take action and accelerate change."

Cancer is the second most common cause of death in the US after heart disease. More than 1,437,000 new cancer cases are expected to be diagnosed in 2008. This year, more than 565,000 Americans will die, more than 1,500 people a day. In the US, cancer accounts for 1 of every 4 deaths.

"Patients and families are often intrigued and inspired by our research, but often don't believe a small donation can make a difference," said Donald L. Trump, MD, FACP, President and CEO of Roswell Park Cancer Institute. "We hope that this campaign demonstrates that each dollar counts -- just as every single minute in the laboratory counts -- and that collectively, we can make a significant impact for tomorrow's cures."

To support the campaign, please visit http://www.celebrations.com

ABOUT THE CANCER RESEARCH ALLIANCE

The Cancer Research Alliance (CRA) is a 501(C)(3) nonprofit organization comprised of 12 of the nation's top cancer centers. The CRA was founded in 2006 as a way to unite the nation's centers in national outreach campaigns to accelerate promising cancer research initiatives at the participating institutions. Participating centers include Dana-Farber Cancer Institute, Fox Chase Cancer Center, Fred Hutchinson Cancer Research Center, Holden Comprehensive Cancer Center at University of Iowa, Arthur C. James Cancer Hospital & Richard Solove Research Institute at Ohio State University, Lineberger Comprehensive Cancer Center at University of North Carolina Chapel Hill, Lombardi Comprehensive Cancer Center at Georgetown University, M.D. Anderson Cancer Center at University of Texas, H. Lee Moffitt Cancer Center & Research Institute, Robert H. Lurie Comprehensive Cancer Center of Northwestern University, Roswell Park Cancer Center, Helen H. Diller Family Comprehensive Cancer Center at University of California San Francisco. To learn more about the Cancer Research Alliance, log onto http://www.cancerresearchalliance.org .

About 1-800-FLOWERS.COM, Inc.

Celebrations.com is a beta website launched by 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world's leading florist and a provider of specialty gifts for all occasions. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion. 1-800-FLOWERS(R) (1-800-356-9377 or http://www.1800flowers.com), named one of the top 50 online retailers by Internet Retailer and the recipient of ICMI's 2006 Global Call Center of the Year Award, offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the nation's top floral artists and hand-delivered the same day by our network of BloomNet(R) Professional Florists, and spectacular flowers shipped overnight from our "Fresh From Our Growers(R)" collection. As always, 100% satisfaction and freshness are guaranteed.

The 1-800-FLOWERS.COM, Inc. collection of brands also includes Gourmet Gifts such as popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or http://www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.(R) (1-800-443-8124 or http://www.cherylandco.com); premium chocolates and confections from Fannie May(R) confections brands (http://www.fanniemay.com and http://www.harrylondon.com); gourmet foods from Greatfood.com(R) (http://www.greatfood.com); wine gifts from Ambrosia(R) (http://www.ambrosia.com); gift baskets from 1-800-BASKETS.COM(R) (http://www.1800baskets.com) as well as Home Decor from Plow & Hearth(R) (1-800-627- 1712 or http://www.plowandhearth.com), Problem Solvers(R) (http://www.problemsolvers.com), Wind & Weather(R) (http://www.windandweather.com), and Children's Gifts from HearthSong(R) (http://www.hearthsong.com) and Magic Cabin(R) (http://www.magiccabin.com); and BloomNet(R) (http://www.mybloomnet.net) international floral wire service provides quality products and diverse services to a select network of professional florists. 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market under ticker symbol FLWS.


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SOURCE Cancer Research Alliance
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