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With Launch of Consumer Product ActiveCare Announces New Head of Sales and Marketing
Date:12/16/2010

SALT LAKE CITY, Dec. 16, 2010 /PRNewswire-FirstCall/ -- ActiveCare, Inc. (OTC Bulletin Board: ACAR), a technology service company that develops and provides 24/7 living assistance and emergency response solutions to seniors, announced today that it has appointed David Gumner to head up the rollout of ActiveCare's products to consumers. ActiveCare has commenced introducing its ActiveOne product and service through multiple retail channels.  To guide and direct this market introduction, the Company sought out David Gumner who has a consumer goods, sales and marketing background with over 25 years' experience building powerful consumer brands. Mr. Gumner will spearhead advertising and marketing programs, sales and distribution initiatives, and all consumer-facing communications to build awareness and adoption of ActiveCare products and services, and loyalty to the ActiveCare brand.

"In ActiveCare, I see a tremendous growth opportunity through getting the message to consumers – both users and their family, friends and health care professionals who serve as their caregivers," said Gumner. "We know through consumer research that ActiveCare offers a meaningful, caring solution to a market need that is currently unmet by any other alternative in the market. ActiveCare bridges the gap between the very limited, primitive Personal Emergency Response systems at the low end of the market, and the very costly, sometimes intrusive in-home care or assisted living services at the other end of the spectrum, for a very affordable monthly fee. We now need to get the word out about this much needed caregiver option."

Mr. Gumner has helped launch, build and nurture several iconic consumer brands during his career, which includes a focus on health and wellness related products and services over the past decade. Most recently, David was Vice President, Mass Market Marketing and Bus
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SOURCE ActiveCare, Inc.
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