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Will Brazil, Russia, India and China Ever Become the Golden Goose of the Future for Life Science and Medical Device Companies?
Date:4/3/2013

SAO PAULO, April 3, 2013 /PRNewswire/ --WHEN:11:00 a.m. EDT on Tuesday, May 7, 2013 LOCATION:Online, with free registrationMODERATOR:Frost & Sullivan Partner Reenita DasSPEAKERS:Latin America Healthcare Leader Eduardo GolisanoSouth Asia and Middle East Healthcare Director Sandeep SinhaChina Healthcare Director Xuchao Glenn HouAdvanced Medical Technologies Global Program Manager Siddharth SahaMultinational firms have been exploring opportunities in emerging markets as a strategy to face the Western slowdown. However, after facing limited growth in these regions during 2012, the major drug and device manufacturers are obliged to reassess their strategies.  Heavyweights of the drug business, including Pfizer Inc., Merck, Bristol-Myers Squibb, GlaxoSmithKline and Novartis, are discovering that conquering markets in countries such as Brazil, Russia, India and China (BRIC) is not as easy as originally assumed.

Attend this webinar to discover:

  • Insight from BRIC healthcare leaders as they share field experiences and best practices gathered through hundreds of successful cases
  • Common obstacles international companies must overcome in these regions
  • How to exploit the hidden potential of BRIC countries
  • Tactics to adjust strategy to successfully penetrate BRIC markets
  • The top 10 technologies and products expected to drive growth in these regions
  • The briefing will benefit any senior manager in the corporate strategy or global marketing areas that focuses on emerging markets, as well as any healthcare company looking to explore BRIC countries.

    Supporting Quote"Our team of more than 40 healthcare analysts on the ground in these four countries amassed an array of best practices of what works and what does not, based on actual experiences working through the regionally-spe
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    SOURCE Frost & Sullivan
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