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While Half of Facial Injectable Patients Request A Specific Product, Most Still Remain Unaware of Many Brands
Date:2/11/2013

TORONTO, Feb. 11, 2013 /PRNewswire/ -- According to Millennium Research Group (MRG), the global authority on medical technology market intelligence, just under half of all patients who received either a botulinum toxin (BTX) or dermal filler injection had requested a specified brand from their physicians. More than 60 percent of physicians comply with such requests. Nevertheless, most patients remain unaware of many available brands of facial injectables, and are even unclear on the differences between BTX and dermal fillers. Manufacturers of brands that are not top of mind will need to focus on education and awareness to compete successfully.

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Millennium Research Group has produced two complementary Perception Pulse studies, Patient Insights in Facial Injectables and Physician Insights in Facial Injectables, both new for 2013, which analyze the United States market for facial injectables in detail. The results for the patient study are based on a survey of 210 patients in the US who recently received BTX or dermal filler injections. For the physician study, Millennium Research Group surveyed 272 physicians in the US who perform BTX or dermal filler injections, including plastic surgeons and dermatologists in addition to non-core specialties such as general practitioners, internists, dentists, ophthalmologists and otolaryngologists that increasingly perform such procedures.

"Physicians indicate that price has little impact on their decision to purchase and inject a particular BTX or dermal filler brand," said MRG Senior Analyst Nick Morris . "Doctors continue to be willing to pay premium prices for brands they trust, especially when patients are consistently requesting those products by name."

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SOURCE Millennium Research Group
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