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Where Should Companies Innovate? In Their Enterprises.
Date:10/19/2010

that can serve as the foundation for their creations. Yet more than half of executives (53 percent) say their company does not focus enough on enterprise innovation, citing pressures to achieve short-term goals, other goals taking priority, and/or lack of incentives to inspire or reward enterprise innovation. Specifically, executives say the barriers to enterprise innovation include:

  • Pressure to meet short-term goals and achieve quick results (64 percent);
  • Other business goals or objectives taking priority (61 percent);
  • Lack of systems or tools for fostering enterprise innovation (31 percent);
  • Lack of incentives to inspire or reward enterprise innovation (36 percent);
  • Insufficient resources to enable high-quality human capital to focus on innovation (29 percent); and,
  • Lack of support from senior leadership (19 percent). 

"Leaders have the opportunity to remove all of these barriers to enterprise innovation and inspire and support the change management necessary to make that happen," notes Gumz. "At Olympus, for example, we've added a question to our mid-year review process centering on the innovative processes an individual or department created in the prior period.  We're asking why ideas didn't work (as well as why they did), so we can reduce the innovation inhibitors."

IT Leads Enterprise Innovation; Marketing, Sales and Customer Service Ripe for Innovation

Information technology (IT) is viewed as having been the most innovative function within executives' own companies during the past 10 years (44 percent), and by far the most likely focal point for investment (60 percent) and continued innovation (63 percent) over the next two years. Many executives also report that marketing, sales, customer service, outsourcing, and supply chain management have been innovative in the past decade, and that they will invest in these areas in the
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SOURCE Olympus Corporation of the Americas
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