Navigation Links
When Bystanders Become Lifesavers - Launch of Philips SaveLives.net
Date:6/7/2012

AMSTERDAM, The Netherlands, June 7, 2012 /PRNewswire/ --

Every minute-and-a-half in the U.S., and every 45 seconds in Europe, a person dies as a result of a sudden cardiac arrest[1,2]- if you witnessed a cardiac arrest, what would you do?

Royal Philips Electronics (NYSE: PHG, AEX: PHI) is today launching the Save Lives website (http://www.SaveLives.net), an online campaign to inform people across the world about sudden cardiac arrest and to empower them to act.

To view the Multimedia News Release, please click:

http://multivu.prnewswire.com/mnr/prne/philipshealthcare/53834/

Using award winning design to provide user-friendly information on key aspects of the condition, http://www.SaveLives.net aims to educate people on the importance of acting quickly when someone suffers from a sudden cardiac arrest. It includes advice on the use of automated external defibrillators (AED), which are simple to use, available in an increasing number of public places and when used correctly with cardiopulmonary resuscitation (CPR), significantly increase the chances of saving a life.

It is estimated that globally, approximately seven million people die of sudden cardiac arrest every year,[3] including an estimated 325,000 deaths in the U.S. and 700,000 across Europe.[1,2]

"Through SaveLives.net, Philips is looking to inspire and empower the general public to take action in cases of sudden cardiac arrest," commented Anthony Jones, Head of Marketing, Patient Care and Clinical Informatics, Philips Healthcare. "For the majority of people who suffer a cardiac arrest, a member of the public will be the first person onsite and able to provide treatment. SaveLives.net aims to ensure the action they take is the right action, and that they're ultimately able to help save lives."

A sudden cardiac arrest leaves the heart unable to beat regularly and for every minute before a victim is defibrillated, the chances of survival are reduced by between seven and 10 percent.[4] It is only by resetting the heart's rhythm with an electric current, delivered by a defibrillator, that a normal heart rhythm can be regained.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity." Headquartered in the Netherlands, Philips employs approximately 122,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at http://www.philips.com/newscenter.

Background information on Philips Saves Lives website:

  • SaveLives.net uses real life survivor stories alongside a floating navigation system and an interactive walkthrough on defibrillation and CPR (cardiopulmonary resuscitation) to provide users with a unique learning experience and level of interaction
  • The Philips Save Lives website (http://www.SaveLives.net) is available in 13 countries/regions across the globe: Australia, England, France, Germany, India, Italy, Japan, New Zealand, Poland, Spain, Sweden, Taiwan and the U.S.

For media inquiries, please contact:
Sabine van Deursen
Philips Healthcare Communications
Tel: +31-40-2785-093
Email: sabine.van.deursen@philips.com

Steve Klink
Philips Corporate Communications
Tel: +31-6-1088-8824
E-mail: steve.klink@philips.com

References

  1. Heart Rhythm Foundation website - http://www.heartrhythmfoundation.org/facts/scd.asp (accessed May 2012)
  2. Koster et al. European Resuscitation Council Guidelines for Resuscitation 2010. Section 2. Adult basic life support and use of automated external defibrillators. Resuscitation 2010;81: 1277-1292
  3. Mehra R. 'Global public health problem of sudden cardiac death.' Journal of Electrocardiology 2007; 40 (6 Suppl):S118-22
  4. Callens D.J. New England Journal of Medicine 2004; 351:632

 


Video: http://multivu.prnewswire.com/mnr/prne/philipshealthcare/53834/



'/>"/>
SOURCE Royal Philips Electronics
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Report Presents a Framework for Successful New Oncology Product Launches in the Pharmaceutical Sector
2. SurgLine International, Inc. Launches A Wholly Owned Operating Subsidiary To Pursue Cost Containment Strategies
3. Mylan Launches Generic Version of Zyprexa® Tablets
4. Smith & Nephew launches revolutionary open-architecture suture anchor for rotator cuff repair with greater pullout strength than competitors[i]
5. Boston Scientific Announces CE Mark and European Launch of Emerge™ PTCA Dilatation Catheter
6. American Academy of Family Physicians Foundation Launches Cities for Life
7. Thomson Reuters Launches New Mobile Oncology Decision Support Solution for R&D Pharmaceutical Leaders
8. Industry Leading Pharmaceutical News Website in-Pharmatechnologist.com Refocused and Relaunched
9. Accuray Launches First Study to Compare CyberKnife® SBRT to Surgery and IMRT for Treatment of Early-Stage Prostate Cancer
10. Xtelligent Media Raises $800K in Funding and Launches EHRintelligence.com
11. University Hospitals Case Medical Centers Harrington Discovery Institute Launches Grant Program to Accelerate Drug Discovery and Development
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/5/2016)... , Dec 5, 2016 Research and Markets ... Market - Global Forecast to 2021" report to their offering. ... , , ... reach 17.27 billion by 2021, at a CAGR of 5.3% from 2016 ... growing number of obesity cases, increasing government spending on healthcare, and rising ...
(Date:12/5/2016)... PharmaBoardroom today releases its new 70 page Switzerland Healthcare & Life ... , , ... stakeholders crucial insight into Switzerland ; a country located ... of the world,s most important international health institutions as well as two ... number one ranking globally in terms of ease of doing business and ...
(Date:12/4/2016)... , Dec. 4, 2016 Blueprint ... in discovering and developing targeted kinase medicines for ... from its ongoing Phase 1 trial evaluating BLU-285, ... with advanced systemic mastocytosis (SM). Blueprint Medicines is ... of D816V mutant KIT. Approximately 90 to 95 ...
Breaking Medicine Technology:
(Date:12/5/2016)... ... December 05, 2016 , ... ... at the 2016 Anti-Aging & Beauty Awards at The Aesthetic & Anti-aging ... Anti-aging Medicine European Congress (AMEC) brings together the industry’s leading scientific experts, ...
(Date:12/5/2016)... ... 2016 , ... A newly released study has found that ... accuracy of placing precordial electrodes with little cognitive effort and a high degree ... studies have shown that single electrode misplacement is one of the single largest ...
(Date:12/4/2016)... ... December 03, 2016 , ... The Lymphoma Research Foundation (LRF) ... and serving the lymphoma community through a comprehensive series of education programs, outreach ... in New York City, with long-time partners The Paul Foundation, on November 10, ...
(Date:12/4/2016)... ... 03, 2016 , ... While James Earl Jones is known for myriad roles ... show called "Front Page". One of the forthcoming episodes examines mammogram techniques; a very ... in large part due to early detection. Like any other disease, treatments have a ...
(Date:12/4/2016)... ... December 03, 2016 , ... Penrose Senior Care Auditors® was ... Tuesday evening at the 26th Annual SMU Cox Dallas 100™ Awards Ceremony and ... Institute for Entrepreneurship. Dallas 100™, co-founded by the Caruth Institute, honors the ingenuity, ...
Breaking Medicine News(10 mins):