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What Would Women Give Up for a More Youthful Face?
Date:3/29/2011

MESA, Ariz., March 29, 2011 /PRNewswire/ -- A woman's face tells her story but sometimes showing a few less chapters is desirable.  Even with surgery, fillers, lasers and more, the quest continues for new ways to keep skin looking its best at any age.  According to the new Face Forward survey commissioned by Ulthera® (the manufacturer of the first-and-only energy-based device for aesthetics cleared by the FDA with a non-invasive lift indication), 83 percent of women admitted they would forego some of their favorite indulgences for three months, including: dining out, shopping, salon visits–even sex–for a more youthful face.  The Ulthera Face Forward survey was conducted by Kelton Research to examine the features women are most concerned with and how motivated they are to address these concerns.  

The Ulthera Face Forward survey polled 515 women ages 18 and over across the United States.  Findings reveal that over four-in-five women (83 percent) agreed to give up an indulgence for three months in favor of having a more youthful looking face.  Of those women:

  • Who needs to eat? Nearly half said they would forego restaurants (49 percent).
  • Bad hair day? Okay. Forty-six percent of women would stop salon visits to have their hair or nails done.
  • Not tonight, honey. Nearly one-out-of-three (32 percent) said they would give up sex!
  • Face over fashion! Over one-third (35 percent) would even forego shopping.

The survey results conclude that more than three out of four women (78 percent) are distressed by at least one aging feature above their chest.

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