SADDLE BROOK, N.J., Jan. 6, 2011 /PRNewswire/ -- The FDA's nod to a new testosterone gel for men will expand the options they have to address the problems of sexual dysfunction. "So where does this leave women?" asks Rachel Braun Scherl, president of Semprae Laboratories, Inc. The announcement of the approval of Fortesta comes just months after the FDA's unanimous rejection of Flibanserin. Dubbed the "pink pill," the female Viagra equivalent, many thought it would be the game changer in closing the gender gap among the sexes.
While Braun Scherl maintains that she credits the men's sexual enhancement category in heightening overall awareness of sexual health, she believes the time has come for culture and network executives to acknowledge women's sexuality.
"Women's sexual well-being is equally important, and they are entitled to sexual pleasure. Close to half of all women report some form of sexual concern, according to statistics from the American Medical Association," she says.
Yet, decades after the introduction of Viagra and Cialis, she maintains, women still don't have as many options...and culture and advertisers lag behind in giving women's sexual satisfaction the same level of acceptance as men's sexual needs.
Braun Scherl and her business partner, CEO Mary Wallace Jaensch, market Zestra® Essential Arousal Oils™, a clinically proven, hormone-free breakthrough for women documented in two peer reviewed, published studies to boost women's libido, increase arousal and improve overall satisfaction. While many health professionals enthusiastically recommend it for patients with dulled desire, advertisers have been reluctant to accept commercials for this topically applied, safe and effective gel. If they do agree to air Zestra commercials, airtime is often restricted to limited early morning hours.
Meantime, maintains Wallace Jaensch, TV spots for men's sexual erectile dysfunction products are aired on the networks during all hours of the day. With decreased libido and sexual dissatisfaction so pervasive in women at all stages of their reproductive life, she adds, "It's time women know there are ways they can effectively combat their loss of libido and have great sex effortlessly. Giving women more options, expanded access to information about these options, and encouraging them to discuss their sexuality openly, are important in closing the sexual satisfaction gap that remains," says Wallace Jaensch.
|SOURCE Semprae Laboratories, Inc.|
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