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West to Co-present Research Findings on Understanding the Patient Journey through the Phases of a Chronic Disease
Date:11/1/2013

and if the patient maintains adherence to the required regimen. This can be achieved by providing a delivery system that enables effective delivery, and is designed with a recognition and understanding of the patient's emotional and physical state at various stages of the journey."

West has a seven-year relationship with Insight Product Development, a healthcare-centric product development consultancy. "Being able to identify and frame the needs of the users as they relate to their delivery device is critical for pharmaceutical companies to support the patient beyond the drug," said Craig Scherer, Senior Partner of Insight. "This process is critical to innovating differentiated devices that help drive adoption and adherence, resulting in better outcomes for the patient and greater success for pharmaceutical companies."

The paper to be presented at the PDA conference will highlight the transition from initial diagnosis, often creating a feeling of denial and depression. In this stage of the journey, the patient may make comments such as, "All of a sudden it's there, and you didn't want it or plan for it." As the journey progresses, the patient may feel in control of the treatment, and make comments such as, "It's a marathon not a sprint" and "I'm always working on being better." West will use the study results to work with its pharmaceutical partners to help improve patient outcomes.

About West (www.westpharma.com)
West works side-by-side with its healthcare partners from concept to the patient, designing and manufacturing packaging, diagnostic and delivery systems that promote the efficiency, reliability and safety of their products. Every day, West is leading the way with cutting-edge technologies and quality systems, a thorough understanding of global regulatory compliance, and an unmatched and growing knowledge base of relevant pharmaceutical product testing, developmen
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SOURCE West Pharmaceutical Services, Inc.
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