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Welcome to Cold & Flu Season: What Everyone Should Know About Cold Sores and How to Effectively Treat Them
Date:10/12/2011

PARSIPPANY, N.J., Oct. 12, 2011 /PRNewswire/ -- As temperatures drop and winter-related illnesses rise, the chance of a cold sore being triggered increases. Cold temperatures and illness are just two triggers that can cause cold sore outbreaks. Other triggers include sun exposure, injury to the mouth, lack of sleep and stress. Stress, which tends to rear its head during the winter months as many people prepare for the holidays, coupled with cold weather can create the perfect storm for a cold sore outbreak.

(Photo: http://photos.prnewswire.com/prnh/20111012/NE82188 )

"Approximately 80 million Americans will experience at least one cold sore outbreak this year so we want to inform them about the importance of starting treatment at the first tingle to lessen healing time," said Lisa Maxwell-Anekwe, Brand Manager of Abreva, GlaxoSmithKline Consumer Healthcare. "By starting treatment earlier, cold sore sufferers can lessen the days of their cold sore embarrassment and discomfort."

The fact is that 80 to 90 percent of older adults carry the cold sore virus in their body but that doesn't mean they'll develop cold sores.  For reasons we don't understand only 20 to 40 percent of people who have the virus will actually experience outbreaks. So if you get cold sores, you are definitely not alone. In the latest Harris Interactive survey commissioned by Abreva of 1,000 cold sore sufferers, even though most cold sore sufferers (81 percent) were aware that treating a cold sore at the first sign of an outbreak can shorten its healing time, many have misconceptions about how to treat cold sores effectively. In fact, most say their number one source of information is family and friends who tend to pass on home remedies that could do more harm than good.

"Patients have shared home remedies with me like pricking their cold sore with a needle, applying alcohol or witch hazel to dry it
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SOURCE GlaxoSmithKline Consumer Healthcare
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