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Watching, Reading and Listening: A New Way to Interact with Patient Information
Date:4/24/2012

TITUSVILLE, N.J., April 24, 2012 /PRNewswire/ -- It lies within the compact folded rectangle that accompanies prescription medicines. In black and white on paper, it follows prescription medicine advertisements in magazines and newspapers. Known as patient information, it is frequently part of the U.S. Food and Drug Administration (FDA) approved labeling for prescription medicines.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/janssen/55762

For many, it can be an important everyday resource to learn what they need to know about the medication they are taking--what it does, how to take it, possible drug interactions, serious side effects and symptoms that might be signs of a side effect.

To enhance patients' access to and use of this information, Janssen Therapeutics, Division of Janssen Products, LP has launched a pilot program--and a first for the Johnson & Johnson family of companies--designed to transform the experience of exploring this information online through digital storytelling and animation.

This new tool, for the prescription medicine PREZISTA® (darunavir), is called The PREZISTA Zone and can be found at www.PREZISTAzone.com. It enables users to read, listen to and interact with information about the product. Features include:

  • A selection of eight animated hosts who serve as site guides and narrate the Patient Information.
  • The story of Jacob, a man who has just been diagnosed with a chronic disease, told through a series of seven animated clips that help illustrate sections of the Patient Information.
  • In the first episode, Jacob attends a disease support group session and learns how PREZISTA works.
  • In subsequent clips, he visits his physician to learn about medicines that should not be taken with PREZISTA,
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  • SOURCE Janssen Therapeutics
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