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Walgreens Engages Hispanic Customers with Health and Wellness Products from Televisa Consumer Products
Date:1/18/2013

HOUSTON, Jan. 18, 2013 /PRNewswire/ -- Walgreens (NYSE: WAG) (Nasdaq: WAG) and Televisa Consumer Products, LLC are working together on an initiative to engage Hispanic customers and gain additional insight into the Hispanic community through the introduction of TCP's health and wellness products.

Walgreens and Televisa Consumer Products are offering a line of over-the-counter and personal care products focused on Hispanic consumers at select stores in the United States. Products include haircare, skincare, cough/cold, and pain/sleep items. Walgreens has recently expanded the availability of these products based on product performance in designated test stores.

"Walgreens stores serve virtually every customer demographic in the country, and this is another way for us to reach the Hispanic customer, in particular at specific locations," said Paul Tiberio , Walgreens divisional vice president of inventory strategy and localization.

Televisa Consumer Products USA's C.E.O., Maximo Juda , said, "We believe our already proven work to promote and offer our products will help our customers build stronger ties to their Hispanic customers and generate additional sales and organic growth for TCP."

About Walgreens
As the nation's largest drugstore chain with fiscal 2012 sales of $72 billion, Walgreens (www.walgreens.com) vision is to become America's first choice for health and daily living. Each day, Walgreens provides more than 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities
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SOURCE Televisa Consumer Products
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