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W.K. Kellogg Foundation announces Mission Driven Investment in SeeChange Health
Date:6/10/2013

BATTLE CREEK, Mich., June 10, 2013 /PRNewswire/ -- The W.K. Kellogg Foundation (WKKF) today announced an impact investment in SeeChange Health through its Mission Driven Investing (MDI) platform. SeeChange Health is an innovator in wellness-centered health care coverage to improve health and reduce health care costs. WKKF's investment will accelerate the company's efforts to develop and launch new incentive-based products that actively engage individuals in managing their own health. 

"We are excited about the investment in SeeChange Health and about being a partner to improve the health of vulnerable families. The company's focus on prevention in the midst of rising health care costs and significant changes in our health care system aligns well with the foundation's work to ensure that families have access to quality care and to the community factors that improve health," said Dr. Gail Christopher, vice president of program strategy at the W.K. Kellogg Foundation.

"Health care coverage today too often focuses on individuals after they're sick. We take a different approach," said Martin Watson, CEO of SeeChange Health. "Our emphasis is on early detection of serious conditions through innovative tools and programs. This mission is a natural fit for the Kellogg Foundation, an organization that has long fostered creativity in health care with an emphasis on prevention."

SeeChange Health operates on a model that offers financial rewards to members, such as reduced out-of-pocket expenses or contributions to a health incentive account, when members take specific preventative health actions, like diabetes
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SOURCE W.K. Kellogg Foundation
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